Good Comms

To solve global challenges, we need to include more voices.

Good Comms can help you get there.

When more voices rise, there is more space for understanding and innovative solutions. Good Comms envisions a more inclusive world through external communication that represents diversity, internal communication that factors in belonging and storytelling that focuses on strengths, not deficits.

What you can create with Good Comms


Good brands

Does your communication reflect the diversity of your market and people?


Good ideas

Positive change starts with a good idea. What’s yours?


Good stories

How do you represent the characters in your stories?


Good teams

How is the sense of belongingness in your workplace?

Communication is a catalyst for sustainable positive change when it creates understanding, builds bridges & breaks barriers.

- Chared Verschuur (she/her), MA MSc

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Behind Good Comms

I am Chared and I call myself a progressive optimist. I happen to have 20+ years experience in storytelling, awareness-building & communication management.

Throughout my career, I have had the privilege to experience the glamor of TV news while participating in historical events, appreciate the beauty of science while chatting with Nobel prize awardees, understand the workings of European-funded projects, fathom the paradox of international development and realise the impact of belonging, or the lack thereof, at work.

So I built Good Comms to create a more inclusive world where everyone feels safe and brave to be themselves and contribute. For only when we pull all our smarts and resources together can we solve global challenges such as climate change, hunger and social exclusion.

I make this happen through interim corporate communication, strategic advice & mentoring, training & workshops.

How I can help you make more impact

— 01

Corporate communication

Are you in the middle of a project and need another pair of hands? Do you need to set up a new communication department and don’t know where to begin? Have a new (culture) change initiative which you need to design and communicate? I am a communication professional with 20+ years experience in the field.

— 02

Internal/employee communication

Employees are your most important stakeholders. How you treat them is how they end up treating your customers. Do you feel that your employees have been losing motivation since the pandemic struck? Is there a loss of identification with the organisation since everyone has been working from home? Do you need to keep them engaged?

— 03

Leadership communication

Managers are vital in creating a sense of belongingness at work. This is one of the major findings in my research on “internal communication and belonging in the virtual workplace.” If you are a (new) leader experiencing some challenges in building your team, it might be that some of them do not feel that they belong. So let me help you.

"Who we are is how we lead"

Someone once told me that as an independent professional, my personality is my brand. If that is the case, let this blog be a window to my character, skills and other things that will give you an idea on who I am, what I stand for and how I work.

While I am fluent in English, Filipino and Dutch, I mostly write in English on this blog to cover more readers.