Good Comms

Hi, I’m Chared. Welcome to Good Comms!

I use the power of communication to contribute to an inclusive world.

My approach is grounded on 20+ years of journalism & communication practice, backed by research on constructive storytelling & workplace belonging.

"Communication is a force for good when it creates understanding, builds bridges & breaks barriers."

Why focus on inclusion?


stronger reputation

Companies known for their commitment to inclusivity are viewed favorably and enjoy a positive reputation. This can lead to increased brand loyalty among consumers who value inclusivity and social responsibility.

Employees of companies with inclusive practices are more likely to promote their employers outside of work by 167% (Better Up, 2020).  In today’s diverse job market, many job seekers prioritize employers who demonstrate inclusivity. 


better employee engagement

Inclusive workplaces are characterized by higher employee engagement, job satisfaction, and productivity. When employees feel included and valued, they are more likely to be committed and contribute effectively (Better Up, 2020).

Where diverse perspectives are valued, teams bring a range of experiences and viewpoints, leading to more creative solutions and innovative outcomes. This is crucial for businesses looking to stay competitive in rapidly changing markets.


higher profitability

Inclusive communication and practices help organizations connect with a wider audience. Understanding and addressing the diverse needs of various groups can expand market reach and improve customer satisfaction.

Research shows a strong correlation between inclusivity and profitability. Companies with high levels of ethnic and cultural diversity were found to be 36% more profitable than those with less diversity (McKinsey, 2020).

How can I help?

— 01

Inclusive internal & change communication

Inclusive communication is a strategic and holistic approach that transforms how your organization speaks, listens, and connects—both within the walls of your workplace and beyond.

Inclusive internal and change communication is an approach that ensures all employees, regardless of their background or role, are effectively informed, heard, and engaged in the workplace. It involves tailoring messages to address and respect the diverse experiences and needs of the workforce, especially during periods of organizational change.

This strategy not only facilitates smoother transitions and greater employee buy-in during change but also fosters a culture of belonging, respect, and collaboration.

— 02

Inclusive employee experience

Is your workplace truly a melting pot of inclusivity? Think about it: are your job postings still peppered with phrases like ‘native language speaker’ or ‘introvert’? It’s time to reflect and revolutionize.

Delve into the heart of your employee journey. How saturated is it with a sense of belonging? Do you celebrate life’s milestones or support your team through major changes? Imagine creating a workspace where every individual feels deeply valued, not just for their skills but as human beings.

It is about building a happier, more motivated team and nurturing champions of your brand. Employees who feel they matter will not only go the extra mile for you but will also become your most passionate ambassadors, even long after they’ve moved on.

— 03

Inclusive leadership communication

Ask yourself: do you and your team members truly feel empowered to contribute to your organization’s shared goals, in a way that resonates with each individual? When they offer their input and ideas, is there a sense of genuine recognition and appreciation? And importantly, do they know where to turn for support when needed?

Creating an environment where trust is paramount and contributions are valued not only nurtures commitment but also encourages longevity in the workplace.

It’s about building a culture where every voice is not only heard but also celebrated, fostering a sense of belonging and collective purpose.

— 04

Inclusive storytelling, content & branding

Inclusive branding, content, and storytelling are powerful tools designed to ensure representation of underrepresented communities, thereby providing a platform to amplify diverse voices and experiences often overlooked in mainstream narratives.

This approach involves creating brand identities, content strategies, and stories that are not only sensitive to but also celebratory of a wide range of cultural, racial, gender, and ability backgrounds.

By doing so, it actively challenges and seeks to reduce cultural and social polarization. The goal is to create a more balanced narrative landscape enriching our collective understanding and appreciation of the human experience.

Recent posts

"A word after a word after a word is power"

- Margaret Atwood

I write about the work I do and topics I care about: belonging at work, constructive narratives, workplace cultures, diversity and inclusion, and communication in general.

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Communicating BDEI to employees: challenges and solutions

Belonging, Diversity, Equity, and Inclusion (BDEI) initiatives are crucial for creating harmonious and productive workplaces. However, effectively communicating these projects to employees can be challenging. This blog post explores the main challenges and offers practical solutions, drawing from my experience

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