Good Comms

Hi, I’m Chared, inclusive communication and leadership consultant.

Imagine a world where every person can participate and contribute to positive change.

That is what a sense of belonging can do.

Why it matters

Only 20% of the global workforce is engaged

Employees are at the core of any organization’s success but there are more stressed than engaged employees (Gallup). A sense of belonging increases job performance by 56%, reduces turnover risk by 50%, and decreases sick days by 75% (BetterUp).

Complex global problems require all hands on deck

We live in a volatile, uncertain, complex and ambiguous (VUCA) world. To solve the problems we currently face, we need all hands, heads, and hearts to take part. This is only possible if every individual can show up as their full selves — in the workplace and beyond.

Connection is key to sustainable change

People are not resistant to change. They are resistant to change that they don’t understand. When stakeholders of change programs feel a strong sense of belonging, they are more likely to support changes and contribute to its successful implementation.

Here's how I help

— 01

Communication management

I lead impactful communication projects with a focus on social justice, including diversity, equity, inclusion (DEI), and sustainability. My experience and holistic approach means that I operate on all three levels of management: operational, tactical and strategic.

To ensure that every voice is heard and the programming is agile, I use the QUINT framework for strategic inclusive communication. This integrates inclusive branding, storytelling and communication with behaviour change and sustainability communication strategies which ensures smooth change processes.

— 02

Employee experience design

I help design employee experiences that ensure that every aspect of an employee’s journey —from attraction and onboarding to development and departure — is enriched by the four pillars of belonging identified in my research: Authenticity, Care, Empowerment, and Support (ACES).

With ACES, we can cultivate an environment where every employee feels that they can be their true selves at work, are valued as human beings, empowered to do their best work and have a supportive team to rely on when needed.

— 03

Inclusive leaders program

My research reveals that an employee’s sense of belonging is closely linked to their relationship with their manager. Fortunately, belonging is a skill that managers can develop.

To support managers in cultivating team belonging, I’ve created the BELONG framework. This stands for Brave space, Emotional agility, Listening, ‘Our’ (inclusive language), Noticing, and Good at repair. This program consists of an 8-session personalized coaching and training based on these principles.

— 04

Training and workshops

As a certified LEGO® Serious Play® (LSP) facilitator and belonging advocate, I conduct workshops that create a sense of belonging using this methodology which encourages active participation, unlocking knowledge, and challenging conventional thinking.

My workshops, whether online or offline, ensure equal 100% participation, support diversity of thoughts and different perspectives within a safe and creative environment. In these workshops, all voices are heard, exemplifying inclusion in action.

Recent posts

A word after a word after a word is power.

- Margaret Atwood

I write about belonging at work, inclusive communication and leadership. Sign up for updates in the form below if these are topics you care about too!

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The dark side of belonging

I’ve often written about the advantages of a sense of belonging. One of the questions I received about this topic is: “Does it also have a dark side?” Belonging is an integral aspect of human existence, providing us with a

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An image of books for children that promote belonging, diversity, equity and inclusion

Raising inclusionists, one book at a time

An inclusionist is one who respects and appreciates individuals regardless of their background, abilities, or beliefs. Cultivating such an attitude in children can pave the way for a more harmonious and equitable society.

As parents, educators, and mentors, we hold

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