Hi, I’m Chared. Communication strategist, facilitator & founder of Good Comms.

I help you communicate
with conscience, for culture
& change that lasts.

In a diverse, dispersed & digital world, good communication
is the glue that holds everything together.

The three pillars of Good Comms

— it all starts with a sense of belonging

I create understanding among leaders and teams so they can communicate in ways that build cultures where they people thrive.

How this looks like in practice:

belonging-led employee experience design
internal communication
internal community management
constructive storytelling
depolarised communication
leadership communication that builds trust
team culture-building with LEGO® Serious Play®

— inclusion can be designed

I build bridges between people, roles and decision-making systems by inviting diverse voices and making inclusive participation real.

How this looks like in practice:

inclusive communication audits, strategy and implementation
inclusive leadership coaching
ethical AI
employee voice strategy
equity-led narrative design
SDG communication
social justice communication
depolarisation with LEGO® Serious Play®

— change sticks when it's co-created

I break barriers – cultural, behavioural and structural – through communication that builds momentum and creates shared ownership.

How this looks like in practice:

behaviour science-based change communication (long-term, social, behavioural, cultural)
leadership communication through change
transformation narratives
social impact communication
strategic communication
co-creation with LEGO® Serious Play®

Communication is a force for good when it creates understanding,
builds bridges and breaks barriers.

- Chared Verschuur-Ballo, MA MSc (she/zij/siya)

Why work with me?

When you hire Chared, you hire the whole package -- strategic yet creative. She's also always learning something new. This makes her a really good consultant! She has so much good to give!

Chared has excellent leadership and strategic communication skills. She is a very good (active) listener, which gives her the ability to provide valuable inputs. It would be a pleasure to have our paths cross again.

Chared did incredible work for me and the team over the past few months. I appreciate the initiative she took to go beyond the scope of the job description and propose a comms strategy, and her willingness to work with very little guidance or supervision and still deliver stellar work.

Chared is a true internal communication scholar with an unwavering commitment to creating inclusive environments. She has lots of good to share!

Chared has a creative mindset and she is a powerful brainstormer, which allow her to bring to the table a strong skillset of creativity, leadership & team spirit. She is a good listener is always honest with her opinions which makes her a great team leader.

Listen to the Good Comms podcast

Read my recent posts

A word after a word after a word is power.

- Margaret Atwood

I write about creating positive change through inclusive leadership and communication, co-creation using the LEGO® Serious Play® methodology and everything in-between — in English and Dutch. Sign up for the Good Comms newsletter and never miss a word!

Vier LEGO®-bouwwerken gemaakt door deelnemers aan een LEGO® Serious Play®-sessie. De kleurrijke modellen staan op een houten tafel tussen LEGO®-stenen en notitiekaartjes.

Reflectie en richting met LEGO® Serious Play®

November 8, 2025

Tijdens hun heidag ging een team van de Politie op een bijzondere manier met elkaar in gesprek. Geen PowerPoints of lange agenda’s, maar LEGO® stenen, verhalen en verbinding.

Ik mocht de sessie begeleiden met behulp van LEGO® Serious Play®, een

On change, trust, and conversations that matter

November 1, 2025

This episode marks my final one as host of the IABC EMENA podcast and I couldn’t have asked for a better guest. I sat down with Simon Cavendish, new Chair of IABC EMENA, to talk about the human side of