Hi, I’m Chared. Multilingual communication consultant & facilitator.
I help you build cultures where everyone feels seen and heard, so they can do their best work.
My approach is grounded in 25+ years of professional experience, belonging research & commitment to surface underrepresented voices.
"Communication is a force for good when it creates understanding, builds bridges and breaks barriers."
Chared Verschuur-Ballo, MA MSc (she/zij/siya)
How I help
Communication isn’t just what we say. It’s also what we don’t say. And how we behave. It affects how we lead, solve problems, adopt technology, and create cultures where everyone feels a sense of belonging.
I apply an inclusive lens to communication, leadership, AI use and workshops to help organizations amplify the voices they’re missing. Because latest technology is no longer the biggest competitive advantage. It’s the unheard perspectives in teams hiding in plain sight.
— 01
Communication either builds bridges or reinforces barriers. With 25+ years designing strategies for organizations like the UN, European Commission, the Dutch National Police and Fortune 100s, I ensure not just awareness but amplification of diverse voices.
What this includes:
- Strategic internal & behaviour change communication
- Communication that moves beyond policies to culture change
- Content that tells your story authentically
- Inclusive communication audits & policy development
The outcome: Communication that changes behavior, strengthens workplace cultures, and ensures no one is left behind.
— 02
Your leaders set the tone for whether people feel safe to share their perspectives. I help them move beyond performative inclusion to authentic behavior change, creating psychological safety that unlocks team potential.
What this includes:
- Leadership & team coaching grounded in workplace belonging research
- Executive coaching for inclusive decision-making
- Strategic guidance on employee experience design
The outcome: Leaders who create a sense of belonging at work, an environment where everyone delivers their best work.
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Inclusive technology
As organizations rush to adopt AI, many overlook its impact on workplace belonging and bias amplification. I help you implement technology in ways that enhance inclusion, ensuring AI serves all voices, not just the loudest ones.
What this includes:
- Ethical & responsible AI literacy programs for media, communication and marketing professionals
- Inclusive AI strategy and policy development
- Internal change communication for ethical & responsible AI implementation/adoption
The outcome: AI adoption that maintains authenticity, minimizes bias and positions AI as augmentation tool and not as replacement.
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Traditional meetings often amplify the same voices. As a certified LEGO® Serious Play® facilitator, I run workshops where everyone contributes, using hands-on building to surface overlooked perspectives and create shared visions.
What this includes:
- LEGO® Serious Play® facilitation for strategy development
- Team workshops that discover hidden strengths, shared purpose and culture
- Problem-solving that values divergent thinking over groupthink
The outcome: Teams that think with their hands, build with intention, and unlock insights that purely verbal discussions miss.
Why work with me?
Listen to the Good Comms podcast
Read my recent posts
A word after a word after a word is power.
- Margaret Atwood
I write about creating positive change through inclusive leadership and communication, co-creation using the LEGO® Serious Play® methodology and everything in-between — in English and Dutch. Sign up for the Good Comms newsletter and never miss a word!

On change, trust, and conversations that matter
This episode marks my final one as host of the IABC EMENA podcast and I couldn’t have asked for a better guest. I sat down with Simon Cavendish, new Chair of IABC EMENA, to talk about the human side of

A practical framework for responsible AI in communication (Part 3 of 3)
How do you develop both layers needed to use AI responsibly in communication? This practical framework addresses foundational professional skills first, then layers on AI augmentation skills. The path forward is clear: either rush into adoption without support and watch