Hi, I’m Chared. Communication strategist, facilitator & founder of Good Comms.

I help leaders communicate inclusively, for culture and change that lasts.

In a diverse, dispersed & digital world, good communication
is the system that holds everything together.

The three pillars of Good Comms

— communication is power and with it comes great responsiblity

I build bridges between people, roles and decision-making systems by surfacing unheard voices and making inclusive leadership easy to practice.

How this looks like in practice:

inclusive communication
inclusive leadership coaching
constructive storytelling
ethical AI
purpose-led narrative design
sustainability/SDG communication
social impact/justice communication
depolarisation with LEGO® Serious Play®

— good communication creates a sense of belonging

I create understanding among leaders and teams so they can communicate in ways that build cultures where everyone feels seen and heard.

How this looks like in practice:

belonging-led employee experience design
employee voice/listening
values-led internal communication
depolarised communication
internal community management
leadership communication that builds trust
team/culture building with LEGO® Serious Play®

— change sticks when it's co-created and science-led

I break barriers – cultural, behavioural and structural – through change communication that is transparent and participatory.

How this looks like in practice:

science-based change communication (social, behavioural, cultural)
leadership communication through change
participatory change management
transformative and strategic change narratives
co-creation with LEGO® Serious Play®

Communication is a force for good when it creates understanding,
builds bridges and breaks barriers.

- Chared Verschuur-Ballo, MA MSc (she/zij/siya)

Why work with me?

When you hire Chared, you hire the whole package -- strategic yet creative. She's also always learning something new. This makes her a really good consultant! She has so much good to give!

Chared has excellent leadership and strategic communication skills. She is a very good (active) listener, which gives her the ability to provide valuable inputs. It would be a pleasure to have our paths cross again.

Chared did incredible work for me and the team over the past few months. I appreciate the initiative she took to go beyond the scope of the job description and propose a comms strategy, and her willingness to work with very little guidance or supervision and still deliver stellar work.

Chared is a true internal communication scholar with an unwavering commitment to creating inclusive environments. She has lots of good to share!

Chared has a creative mindset and she is a powerful brainstormer, which allow her to bring to the table a strong skillset of creativity, leadership & team spirit. She is a good listener is always honest with her opinions which makes her a great team leader.

Listen to the Good Comms podcast

Read my recent posts

A word after a word after a word is power.

- Margaret Atwood

I write about using communication as a force for good, culture, change, co-creation using the LEGO® Serious Play® methodology and everything in-between — in English and Dutch. Sign up for the Good Comms newsletter and never miss a word!

Colourful LEGO® bricks and small constructed towers connected by white strings are spread across a wooden table, with a fabric bowl of loose bricks in the background, illustrating a collaborative LEGO® Serious Play workshop setup.

What to expect in a LEGO® Serious Play® workshop

December 27, 2025

If you’ve never experienced a LEGO® Serious Play® (LSP) workshop, you might be wondering what actually happens. Will I need to be creative? What if I’m not good at building? What will we achieve? These are common questions I hear

lego, art, multicoloured, lego, lego, lego, lego, lego

Why LEGO® Serious Play® works: Co-creating positive change

December 20, 2025

Throughout this series, we’ve explored why LEGO® Serious Play® works: the cognitive science that creates deep engagement, the communication mechanisms that transform dialogue, and the cultural conditions that create a sense of belonging. Now we arrive at the heart of