Good Comms

Good communication creates shared meaning, bridges differences & inspires us to build a better world.

Good Comms provides communication expertise to teams & organisations that positively impact both people & planet.

How I can help you make more impact

— 01

Better employee experience

We live in a world that is getting more digital, diverse and dispersed. This has resulted in low employee engagement levels (21%), more stress (44%) and decreasing well-being levels (Gallup, 2022).

Good communication has the power to engage teams, foster trust and protect organisational reputation.

Are you in the middle of a workplace engagement program? Do you need an extra pair of hands? From brainwork to execution, I have worked on end-to-end internal communication programs in organisations big and small (10 to 40,000 employees).

— 02

Effective (culture) change

Change is the only constant. Yet, 70% of change programs fail due to stakeholder resistance and lack of management support (McKinsey, 2015).

Good communication can change this dynamic through leadership support, transparency and openness. These build trust, an important facilitator of change.

I can help you transform the way you communicate (culture) change through listening, storytelling and creating a sense of belonging in your team. Together, we can create communities out of individuals with shared ownership. Then can we work towards a shared purpose.

— 03

Sustainable development

Communication influences public perception through the words we use, how we frame stories and how we represent people in our materials. On issues such as climate change, good communication is also able to create understanding, build bridges and break barriers.

Are you an organisation that solves global problems? Do you have a sustainability project that needs communication management?

I have worked in international development, for European-funded projects and am very literate in issues of CSR, DEI and the SDGs.

Communication is a catalyst for sustainable positive change when it creates understanding, builds bridges & breaks barriers.

- Chared Verschuur-Ballo (she/her), MA MSc
Owner & Founder, Good Comms

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Behind Good Comms

Hi, I’m Chared, a progressive idealist with 20+ years’ experience in storytelling, awareness-building and communication management. I am in communication because I believe that narratives change the world.

Throughout my career, I have had the privilege to witness historical events as a TV journalist, appreciate the beauty of science while interviewing Nobel prize awardees, understand the workings of European-funded projects, fathom the paradox of international development and realise the impact of belonging, or the lack thereof, at work.

I realise that a lot of the problems we face are a result of ambiguous, heavily biased and negative messaging. So I built Good Comms to contribute to a better world through communication.

Good Comms is available for interim communication management, strategic advice & mentoring, coaching & training.

What we can create together


Good teams

Did you know that individuals who feel that they belong are healthier and more productive? And that good communication is crucial to how teams can effectively navigate change? With the pandemic reshaping the workplace, there is a need for connection to make sense of workplace culture and change. You need to get your internal communication right.


Good stories

Social problems often land on the front page. What’s missing in the spotlight are the responses to these problems. Countless organisations and individuals use innovation to tackle global issues such as hunger, climate change and equality. Are you one of these mission-driven organisations? Would you like your story to be told?


Good brands

Does your communication reflect the diversity of your market and people? Do your employees feel connection with your brand? Do they feel that they belong? Good Comms audits your brand for diversity & inclusion and helps with inclusive imagery, messaging and framing your stories — from internal to external communication.

"Who we are is how we lead"

Someone once told me that as an independent professional, my personality is my brand. If that is the case, let this blog be a window to my character, interests and skills that will give you an idea on who I am, what I stand for and how I work.

I write about my research on belonging and constructive journalism; workplace cultures; inclusive, internal and change communication.