Good Comms

Everyone wants a more equal world.

Good Comms makes this happen through inclusive communication.

We contribute to a more equal world through inclusive language, branding that reflects diversity, and employee communication that fosters belonging at work and makes it easier to navigate (culture) change.

What you can create with Good Comms


Good change

Culture change, positive change, systems change… the world is in constant transformation. How are you traversing what seems to be an endless shift? Did you know that communication ensures the success of change programs by helping those involved make sense of it all?


Good brands

Does your communication reflect the diversity of your market and people? Do your employees feel connection with your brand? Good Comms audits your brand for diversity & inclusion and helps with inclusive imagery, messaging and framing your stories — from internal to external communication.


Good teams

Did you know that individuals who feel that they belong are also more productive? And that one’s sense of belonging depends a lot on his/her relationship with his/her manager? If you are experiencing low performance, someone in your team might just be feeling excluded.

Communication is a catalyst for sustainable positive change when it creates understanding, builds bridges & breaks barriers.

- Chared Verschuur (she/her), MA MSc

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Behind Good Comms

Hi, I’m Chared, a progressive idealist with 20+ years’ experience in storytelling, awareness-building and communication management. I am in communication because I believe that narratives change the world.

Throughout my career, I have had the privilege to witness historical events as a TV journalist, appreciate the beauty of science while interviewing Nobel prize awardees, understand the workings of European-funded projects, fathom the paradox of international development and realise the impact of belonging, or the lack thereof, at work.

So I built Good Comms to create a more inclusive world through communication. For only when we pull all our smarts and resources together can we solve global challenges such as climate change, hunger and loneliness.

Good Comms is available for interim internal/change communication, strategic advice & mentoring, coaching & training.

How I can help you make more impact

— 01

Change communication

Are you in the middle of a change project and need another pair of hands? Have a new (culture) change initiative which you need to design and communicate? I am a communication professional with 20+ years of experience in the communication field spanning work in culture, behavioral, positive and systems change.

— 02

Inclusive communication

Diversity is us. Inclusion is what we do to make diversity work and reap its benefits. With the growing attention for diversity & inclusion, communicators face challenges and opportunities. Good Comms chooses cohesion over division with our choice of words, images and how we frame stories. You too?

— 03

Leadership communication

Managers are vital in creating a sense of belongingness at work. This is one of the major findings in my research on “internal communication and belonging in the virtual workplace.” If you are a (new) leader experiencing some challenges in building your team, it might be that some of them do not feel that they belong. So let me help you.

"Who we are is how we lead"

Someone once told me that as an independent professional, my personality is my brand. If that is the case, let this blog be a window to my character, interests and skills that will give you an idea on who I am, what I stand for and how I work.

While I am fluent in English, Filipino and Dutch, I mostly write in English on this blog to cover more readers.

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