Good Comms

Good communication creates shared meaning, bridges differences & inspires us to build a better world.

Good Comms provides communication expertise to teams & organisations that positively impact both people & planet.

How I can help you make more impact

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Internal communication

Internal communication has the power to engage teams, foster trust and protect organisational reputation.

Are you in the middle of a workplace engagement program? Have a new (culture) change initiative which you need to communicate? Or you probably do not have an internal communication team and would like to set it up.

I have worked with internal communication teams in organisations with 10-40,000 employees.

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Development communication

Development communication facilitates behaviour change through social marketing and community mobilisation. The goal is not merely commercial but social development.

Are you an organisation that solves global problems? Do you have a sustainability project that needs communication management?

I have worked in international development, for European-funded projects and am very literate in the SDGs.

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Inclusive communication

Diversity is us. Inclusion is what we do to make diversity work and reap its benefits.

Communication influences public perception through the words we use, how we frame stories and how we represent people in our materials. It has immense power to promote cohesion over division.

Are you facing a challenge in your diversity  efforts? Would you like your communication to be more inclusive and reflective of your market?

Communication is a catalyst for sustainable positive change when it creates understanding, builds bridges & breaks barriers.

- Chared Verschuur-Ballo (she/her), MA MSc
Owner & Founder, Good Comms

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Behind Good Comms

Hi, I’m Chared, a progressive idealist with 20+ years’ experience in storytelling, awareness-building and communication management. I am in communication because I believe that narratives change the world.

Throughout my career, I have had the privilege to witness historical events as a TV journalist, appreciate the beauty of science while interviewing Nobel prize awardees, understand the workings of European-funded projects, fathom the paradox of international development and realise the impact of belonging, or the lack thereof, at work.

I realise that a lot of the problems we face are a result of ambiguous, heavily biased and negative messaging. So I built Good Comms to contribute to a better world through communication.

Good Comms is available for interim communication management, strategic advice & mentoring, coaching & training.

What we can create together


Good teams

Did you know that individuals who feel that they belong are healthier and more productive? And that good communication is crucial to how teams can effectively navigate change? With the pandemic reshaping the workplace, there is a need for connection to make sense of workplace culture and change. You need to get your internal communication right.


Good stories

Social problems often land on the front page. What’s missing in the spotlight are the responses to these problems. Countless organisations and individuals use innovation to tackle global issues such as hunger, climate change and equality. Are you one of these mission-driven organisations? Would you like your story to be told?


Good brands

Does your communication reflect the diversity of your market and people? Do your employees feel connection with your brand? Do they feel that they belong? Good Comms audits your brand for diversity & inclusion and helps with inclusive imagery, messaging and framing your stories — from internal to external communication.

"Who we are is how we lead"

Someone once told me that as an independent professional, my personality is my brand. If that is the case, let this blog be a window to my character, interests and skills that will give you an idea on who I am, what I stand for and how I work.

I write about my research on belonging and constructive journalism; workplace cultures; inclusive, internal and change communication.

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