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Internal communication

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Communicating BDEI to employees: challenges and solutions

Belonging, Diversity, Equity, and Inclusion (BDEI) initiatives are crucial for creating harmonious and productive workplaces. However, effectively communicating these projects to employees can be challenging. This blog post explores the main challenges and offers practical solutions, drawing from my experience in such projects, internal and change communication and passion for creating positive workplace experiences.

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Creating impactful DEI strategies with the EAST framework

In the ever-evolving landscape of corporate culture, Diversity, Equity, and Inclusion (DEI) programs stand as cornerstones of progressive and sustainable organizational structures. The success of these initiatives hinges significantly on effective communication strategies. Employing the EAST (Easy, Attractive, Social, Timely) behavior science framework can significantly enhance the impact and reach of DEI programs. This post delves into the application of EAST in developing effective communication strategies for DEI initiatives.

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Belonging at work: recommendations for future research

This study found a direct relationship between belongingness and the quality of an employee’s relationship with his/her manager. However, it seems that line managers are either reluctant, unavailable, unaware, or unskilled to create a sense of belongingness in their teams. It might thus be interesting for future researchers to explore the real cause of this disconnect and find out how internal communication can help make this relationship flourish.

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Belonging at work: recommendations for practice

Every internal communication programme starts with a baseline. It is therefore useful for IC professionals to determine where their workplaces are in terms of a sense of belongingness before they aim to improve or strengthen it. To make sure that belongingness for new hires is taken on board, IC can conduct an initial survey to design a programme that can lead a transformation. They can do this via a questionnaire or random focus groups in the organisation.

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Bringing it all together: The new model for virtual workplace belonging

This blogpost aims to bring together what I have found as what works, what does not work, the themes that emerged during my interviews and the internal communication strategies that design belongingness in the virtual workplace. I managed to bring them all together in a handy model I call the new framework for workplace belonging.

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