Good Comms

— Words matter. Representation matters. Create a more equal world through inclusive

storytelling, content & branding.

Inclusive storytelling

Stories have power to define what world others experience and perceive. And so it is valid to ask: what kind of world are we creating with our words?

When we write about problems and forget to take stock of all the innovative solutions already available in the world, we fail to provide a more holistic view. For my master’s in development communication, I investigated the elements of constructive journalism and how we can apply it in communication work.

Here’s what I found:

  • When writing stories about underrepresented groups, we underline their shortcomings and forget what they can bring to the table.
  • There are four elements to an inclusive story: History, Ability, Solution, Humanity (HASH).

If you are looking to hire a communication professional who can write, and specifically not just about problems, but solutions, stay in touch!

I write about

Inclusive content & branding

With inclusive branding and content, I support organizations in crafting brand identities and content strategies that resonate with and embrace diversity.

This service focuses on ensuring that all aspects of branding—from visual imagery and language to the overarching brand narrative—reflect and celebrate the diversity of your audience. It aims to create brand experiences that are inclusive, culturally sensitive, and appealing to a broad spectrum of people.


Inclusive branding and content is crucial for businesses aiming to authentically connect with and reflect the diversity of today’s global audience.

By integrating inclusivity into the very fabric of your branding and content strategies, you expand your reach and appeal and develop a brand that aligns with the values of diversity, equity, inclusion and belonging.

What I cover

The universe is made of stories, not atoms.

– Muriel Rukeyzer

Check out my portfolio

What they say

Having Chared as a colleague is a valuable asset. Chared has excellent leadership and strategic communication skills. She is a very good (active) listener, which gives her the ability to provide valuable inputs. She always has the best interest of the team at heart and is an inspiration. It would be a pleasure to have our path cross again.
Frederique Belliard, PhD
Former colleague, FEMS & EHA
Having Chared as part of the Lean In | Netherlands team of volunteers has been amazing. Chared has a creative mindset and she is a powerful brainstormer, which allow her to bring to the table a strong skillset of creativity, leadership & team spirit. Chared is a good listener and she is always honest with her opinions which makes her a great team leader.
silvia roman
Board Member, LeanIn NL
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