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The power of inclusive storytelling in shaping a better future

Storytelling is woven into the human experience. Some say, it is our capacity for language and telling stories that make us human. Stories help us make sense of data and information. Stories help us remember.

Stories have the power to educate, entertain, and inspire. Yet, stories can also reinforce stereotypes and perpetuate exclusion. So as storytellers, we, media and communication professionals, need to understand the impact of the stories we tell and how we can shape a better future with it.


Chimamanda Ngozi Adichie, in her seminal TED Talk, “The Danger of a Single Story,” warns against the perils of a single narrative. She illustrates how single stories can flatten experiences, reduce complex human beings to simplistic archetypes, and contribute to a distorted understanding of the world (Adichie, 2009). Adichie’s insight calls for storytelling that captures the richness and diversity of human experience.

Storytelling and stereotypes

Stereotyping in storytelling often arises from the repetition of a single narrative. These narratives can create and reinforce harmful stereotypes, leading to misunderstanding and prejudice. For instance, the portrayal of certain ethnic groups, genders, or abilities in narrow and clichéd roles can perpetuate social biases and discrimination.

The media has a profound influence on public perception. When media professionals rely on stereotypical narratives, they contribute to a cycle of exclusion and bias. It is imperative to recognize the responsibility that comes with storytelling and to actively work against the perpetuation of stereotypes.

Storytelling and improved understanding

Conversely, storytelling can be a powerful tool for healing. Inclusive stories that embrace diversity and complexity can promote empathy and understanding. They can challenge existing stereotypes and offer new perspectives. For marginalized communities, seeing their experiences represented authentically in media can be empowering and validating.

Inclusive storytelling fosters a sense of belonging and validation. It allows individuals to see themselves in narratives and feel recognized and valued. This process is not only healing for individuals but also for communities, as it encourages social cohesion and mutual respect.

“Stories can break the dignity of a people but stories can also repair that broken dignity.”

– Chimamanda Ngozi Adichie

Elements of an inclusive story: The HASH Framework

As I discovered during my research on constructive narratives of 2019, creating inclusive stories involves several key elements, encapsulated in the HASH framework: History, Ability, Solutions, Humanity. These elements ensure that stories are not only engaging but also respectful and representative of diverse experiences.

  1. History: Contextualize stories within their historical frameworks. Understand the historical experiences of different communities and reflect this understanding in your storytelling. This helps to avoid anachronistic representations and provides depth and authenticity to the narrative.

  2. Ability: Include diverse abilities and experiences. Avoid reducing characters to their disabilities or exceptionalities. Instead, portray them as multi-faceted individuals with their own stories and strengths. This helps to normalize diverse abilities and challenge ableist stereotypes.

  3. Solutions: Highlight solutions and resilience. Rather than focusing solely on struggles, showcase how individuals and communities overcome challenges. This promotes a positive narrative and inspires hope and action.

  4. Humanity: Emphasize the shared humanity of all individuals. Focus on universal themes such as love, struggle, joy, and hope. This approach fosters empathy and connection, helping audiences to relate to and understand experiences different from their own.

So what can we do?

If you are a media and/or communication professional, here are practical steps you can take towards inclusive storytelling:

  1. Diversify your sources: Engage with a wide range of voices and perspectives. This helps to ensure that your storytelling is balanced and representative of diverse experiences.
  2. Challenge your assumptions: Reflect on your own biases and assumptions. Actively seek to challenge and overcome them in your storytelling.
  3. Collaborate with marginalized communities: Work with individuals and communities to tell their stories authentically. This collaborative approach ensures that stories are accurate and respectful.
  4. Educate yourself: Continuously educate yourself on issues of diversity and inclusion. Stay informed about the experiences and challenges of different communities. 

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In other words

Inclusive storytelling is a tool for social change. By embracing inclusive practices, media professionals can contribute to a more just and equitable world. Stories have the power to break down barriers, challenge prejudices, and foster understanding. They can inspire action and drive progress.#


    • Ballo-Verschuur, C. Q. (2019). Constructive news framing of the European migration. University of the Philippines.

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