Hi, I’m Chared. Communication strategist, team facilitator & founder of Good Comms.

I help leaders design belonging, in the way they communicate, build teams and drive change.

Because a sense of belonging at work makes it easier to create positive change everywhere else.

Imagine teams where difference drives better solutions.
Productive conversations.
And a world worth passing on.

What Good Comms makes possible

Belonging

— internal communication that creates a sense of belonging

How this looks in practice:

Belonging-led employee experience design
Employee voice initiatives (e.g. listening, communities, ERGs)
Inclusive leadership development
Values-aligned communication

Bridging

— co-creation and depolarisation with LEGO® Serious Play®

How this looks in practice:

Co-creating solutions
Team culture building
Guiding difficult conversations
Problem-solving
Strategy and visioning
Team alignment

Better world

— strategic communication for social good

How this looks in practice:

Brain-friendly change communication
Ethics-led AI adoption
Inclusive communication strategy
Purpose-driven narrative design
UN and EU-fluent communication

Communication is a force for good when it creates understanding,
builds bridges and breaks barriers.

- Chared Verschuur-Ballo, MA MSc (she/zij/siya)

Why work with me?

When you hire Chared, you hire the whole package -- strategic yet creative. She's also always learning something new. This makes her a really good consultant! She has so much good to give!

Chared has excellent leadership and strategic communication skills. She is a very good (active) listener, which gives her the ability to provide valuable inputs. It would be a pleasure to have our paths cross again.

Chared did incredible work for me and the team over the past few months. I appreciate the initiative she took to go beyond the scope of the job description and propose a comms strategy, and her willingness to work with very little guidance or supervision and still deliver stellar work.

Chared is a true internal communication scholar with an unwavering commitment to creating inclusive environments. She has lots of good to share!

Chared has a creative mindset and she is a powerful brainstormer, which allow her to bring to the table a strong skillset of creativity, leadership & team spirit. She is a good listener is always honest with her opinions which makes her a great team leader.

Listen to the Good Comms podcast

Read my recent posts

A word after a word after a word is power.

- Margaret Atwood

I write about using communication as a force for good, culture, change, co-creation using the LEGO® Serious Play® methodology and everything in-between — in English and Dutch. Sign up for the Good Comms newsletter and never miss a word!

Close-up of hands typing on a laptop keyboard with a messaging app open on the screen.

De onzichtbare beschermers van digitale communities

June 6, 2026

Community managers en moderators zijn de onzichtbare beschermers van digitale communities. Dagelijks nemen zij moeilijke keuzes: welke berichten verwijderen, hoe grenzen stellen tegen discriminatie, hoe een veilige ruimte creëren waar iedereen zich gehoord voelt.
Maar waarom is dit werk

Achter het scherm zitten ook gewoon mensen

January 17, 2026

Als community manager ben ik gewend aan cijfers. Hoeveel reacties, hoe snel geantwoord, hoeveel bereik. Alles netjes meetbaar, alles in overzichtelijke rapportages. Het is verleidelijk om online interacties ook zo te benaderen: problematische reactie = delete. Efficiënt, geen gedoe. Maar