Hi, I’m Chared. Communication strategist, facilitator & founder of Good Comms.

Organisations often turn to communication when things go wrong. I come in before that happens.

Communication is power. Here at Good Comms, we’re committed to using it for good.

Imagine teams where difference drives better solutions.
Productive conversations.
And a world worth passing on.

What Good Comms makes possible

Belonging

— internal communication that creates a sense of belonging

How this looks in practice:

Belonging-led employee experience design
Employee voice and community management
Inclusive leadership development
Values-aligned communication

Bridging

— co-creation and depolarisation with LEGO® Serious Play®

How this looks in practice:

Co-creating solutions
Team culture building
Guiding difficult conversations
Problem-solving
Strategy and visioning
Team alignment

Better world

— strategic communication for social good

How this looks in practice:

Behaviour science-driven change communication
Ethical AI in communication
Inclusive communication strategy
Purpose-driven narrative design
UN and EU-fluent communication

Communication is a force for good when it creates understanding,
builds bridges and breaks barriers.

- Chared Verschuur-Ballo, MA MSc (she/zij/siya)

Why work with me?

When you hire Chared, you hire the whole package -- strategic yet creative. She's also always learning something new. This makes her a really good consultant! She has so much good to give!

Chared has excellent leadership and strategic communication skills. She is a very good (active) listener, which gives her the ability to provide valuable inputs. It would be a pleasure to have our paths cross again.

Chared did incredible work for me and the team over the past few months. I appreciate the initiative she took to go beyond the scope of the job description and propose a comms strategy, and her willingness to work with very little guidance or supervision and still deliver stellar work.

Chared is a true internal communication scholar with an unwavering commitment to creating inclusive environments. She has lots of good to share!

Chared has a creative mindset and she is a powerful brainstormer, which allow her to bring to the table a strong skillset of creativity, leadership & team spirit. She is a good listener is always honest with her opinions which makes her a great team leader.

Listen to the Good Comms podcast

Read my recent posts

A word after a word after a word is power.

- Margaret Atwood

I write about using communication as a force for good, culture, change, co-creation using the LEGO® Serious Play® methodology and everything in-between — in English and Dutch. Sign up for the Good Comms newsletter and never miss a word!

Group of colleagues fist bumping to celebrate teamwork and unity in a modern office setting.

The ROI of belonging

January 31, 2026

Research shows conditional belonging (you belong because you’re useful) doesn’t create the same outcomes as unconditional belonging (you belong because you’re human). When belonging is transactional, it doesn’t work. So ironically, chasing the ROI of belonging through performative initiatives actually

Colourful LEGO® bricks and small constructed towers connected by white strings are spread across a wooden table, with a fabric bowl of loose bricks in the background, illustrating a collaborative LEGO® Serious Play workshop setup.

What to expect in a LEGO® Serious Play® workshop

December 27, 2025

If you’ve never experienced a LEGO® Serious Play® (LSP) workshop, you might be wondering what actually happens. Will I need to be creative? What if I’m not good at building? What will we achieve? These are common questions I hear