Hi, I’m Chared. Communication strategist, culture & change facilitator.
I help purpose-led organisations shape their story, build inclusive cultures & drive systemic change.
How I help
- Inclusive communication strategy
- Leadership communication
- Purpose-driven narrative design for social impact and SDGs
- Strategic listening
- Values-aligned communication
- Belonging-led internal communication & employee experience
- Employee voice initiatives (e.g. listening, communities, ERGs)
- Inclusive leadership development
- Behaviour & culture change (e.g. DEI, gender equity)
- Social change (e.g. climate justice, sustainable food systems)
- Technology change (e.g. ethical & responsible AI use & adoption)
- Co-creating solutions
- Team culture building
- Guiding difficult conversations
- Problem-solving
- Strategy and visioning
- Team alignment
Communication is a force for good when it creates understanding,
builds bridges and breaks barriers.
- Chared Verschuur-Ballo, MA MSc (she/zij/siya)
Why work with me?
Listen to the Good Comms podcast
Read my recent posts
A word after a word after a word is power.
- Margaret Atwood
I write about using communication as a force for good, culture, change, co-creation using the LEGO® Serious Play® methodology and everything in-between — in English and Dutch. Sign up for the Good Comms newsletter and never miss a word!

De onzichtbare beschermers van digitale communities
Community managers en moderators zijn de onzichtbare beschermers van digitale communities. Dagelijks nemen zij moeilijke keuzes: welke berichten verwijderen, hoe grenzen stellen tegen discriminatie, hoe een veilige ruimte creëren waar iedereen zich gehoord voelt.
Maar waarom is dit werk

Achter het scherm zitten ook gewoon mensen
Als community manager ben ik gewend aan cijfers. Hoeveel reacties, hoe snel geantwoord, hoeveel bereik. Alles netjes meetbaar, alles in overzichtelijke rapportages. Het is verleidelijk om online interacties ook zo te benaderen: problematische reactie = delete. Efficiënt, geen gedoe. Maar