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Hi, I’m Chared. Communication strategist, culture & change facilitator.

I help purpose-led organisations shape their story, build inclusive cultures & drive systemic change.

My services
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How I help

Strategic communication

  • Inclusive communication strategy
  • Leadership communication
  • Purpose-driven narrative design for social impact and SDGs
  • Strategic listening
  • Values-aligned communication
what stories are you telling?

Inclusive culture & communities

  • Belonging-led internal communication & employee experience
  • Employee voice initiatives (e.g. listening, communities, ERGs)
  • Inclusive leadership development
let me help you build a culture of belonging.

Systemic & social change

  • Behaviour & culture change (e.g. DEI, gender equity)
  • Social change (e.g. climate justice, sustainable food systems)
  • Technology change (e.g. ethical & responsible AI use & adoption)
How are you navigating change?

Co-creation with LEGO® Serious Play®

  • Co-creating solutions
  • Team culture building
  • Guiding difficult conversations
  • Problem-solving
  • Strategy and visioning
  • Team alignment
When was the last time you played?
LEGO® Serious Play® models connected by purple strings, overlaid with a 2026 Impact Facilitator badge and an Award of Distinction – “The Bridge Builder” – recognising Chared Verschuur-Ballo for making invisible organisational dynamics visible through creative facilitation.


Communication is a force for good when it creates understanding,
builds bridges and breaks barriers.


- Chared Verschuur-Ballo, MA MSc (she/zij/siya)

Why work with me?

When you hire Chared, you hire the whole package -- strategic yet creative. She's also always learning something new. This makes her a really good consultant! She has so much good to give!
Senior Communications Manager
Senior Communications ManagerSocial impact organization
Chared has excellent leadership and strategic communication skills. She is a very good (active) listener, which gives her the ability to provide valuable inputs. It would be a pleasure to have our paths cross again.
Senior Publisher
Senior PublisherAcademic publishing industry
Chared did incredible work for me and the team over the past few months. I appreciate the initiative she took to go beyond the scope of the job description and propose a comms strategy, and her willingness to work with very little guidance or supervision and still deliver stellar work.​
DEI Project Lead
DEI Project LeadInter-governmental organization
Chared is a true internal communication scholar with an unwavering commitment to creating inclusive environments. She has lots of good to share!
Internal Communications Director
Internal Communications DirectorTravel and tech company
Chared has a creative mindset and she is a powerful brainstormer, which allow her to bring to the table a strong skillset of creativity, leadership & team spirit. She is a good listener is always honest with her opinions which makes her a great team leader.
Marketing Director
Marketing DirectorTech industry
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A word after a word after a word is power.

- Margaret Atwood

I write about using communication as a force for good, culture, change, co-creation using the LEGO® Serious Play®  methodology and everything in-between — in English and Dutch. Sign up for the Good Comms newsletter and never miss a word!

Start reading
A man stands in front of a wall filled with creative ideas and plans. Ideal for innovation themes.

Thinking differently in the age of AI

November 7, 2026

Does using AI make us think less? Perhaps we’re asking the wrong question. Intelligence isn’t measured by how much manual work we perform, but by how we understand complexity, exercise judgement, connect people and create meaningful outcomes.

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