— Words matter. Representation matters. Let's create a more equal world with inclusive
communication management.
Communicating DEIB projects & culture change
Are you working on a diversity, equity, inclusion and belonging (DEIB) project for your organization? Have you started, or do you simply need a safe pair of hands to continue what’s been started?
This service is designed to ensure that your projects reach its communication goals through a well-thought-out strategy, well-coordinated planning and reporting.
What’s in it for you
Achieve your project’s communication goals with someone experienced in delivering projects under the United Nations system, European Commission and matrix organizations.
Why me?
I have worked on very varied projects as communication professional, such as:
- DEI and anti-racism program for the United Nations Development Program,
- employee engagement and belonging program for Booking.com,
- culture change program and leadership event for Signify (formerly Philips Lighting), and
- various programs that promote gender equality in the life sciences, and more.
What I cover
- Communication strategy development. Developing a communication strategy informed by behavioural science and change management practices. This includes identifying the reason for change, how receptive your audience is for the change and the overarching change narrative.
- Strategic communication planning. Developing a comprehensive communication plan that aligns with the goals of the DEI project. This includes identifying key messages, target audiences, and the most effective channels and methods for communication.
- Content creation & messaging. Crafting messages that are inclusive, culturally sensitive, and resonant with diverse audiences. This might include creating written content, video messages, infographics, and other multimedia materials which are accessible to all.
- Creation of education & training materials. Creating communication materials that support workshops and training sessions for employees and leadership to enhance their understanding of DEI concepts and the specifics of the DEI project.
- Stakeholder engagement. Actively engaging with various stakeholders to understand their perspectives and incorporate their feedback. This could involve focus groups, surveys, one-on-one interviews & creating communities/employee resource groups.
- Monitoring & feedback. Establishing mechanisms to gather feedback on the communication strategy and its effectiveness, and making adjustments as necessary.
Inclusive internal communication
Inclusive internal communication as a service is a specialized offering designed to enhance the way organizations communicate within their workforce.
This service focuses on creating and implementing communication strategies that are mindful of the diverse backgrounds, perspectives, and needs of all employees. It ensures that every member of the organization feels seen, heard, and valued, fostering a sense of belonging and engagement.
What’s in it for you
Inclusive internal communication as a service is not just a tool for enhancing workplace harmony; it’s a strategic asset that can drive organizational success. By ensuring that every employee, regardless of their background, feels included and valued, organizations can unlock the full potential of their workforce.
Why me?
Receive guidance on inclusive communication from not just an experienced communication professional but someone who has made it her purpose to create a sense of belonging at work.
Some projects I worked of similar topic are:
- DEI and anti-racism program for the United Nations Development Program,
- employee engagement and belonging program for Booking.com,
- culture change program and leadership event for Signify (formerly Philips Lighting), and
- leadership communication that led to culture shift at SNV World.
What I cover
- Inclusive communication audit. Conducting an audit of your current internal communication to check where the gaps are, followed by recommendations for improvement.
- Customized strategy development. Development of a communication strategy that reflects the diversity of the workforce and aligns internal culture with the external DEI image of the organization.
- Communication planning. Development of communication plans that cater to the unique needs of different groups within the organization. This could involve multilingual content, varied communication channels (like digital, print, face-to-face), and content that reflects diverse perspectives.
- Inclusive communication guidelines development. Development of an inclusive communication guideline to be followed by the internal communication team & guide content creation.
- Content creation & messaging. This service emphasizes understanding and respecting the diverse cultural, linguistic, and experiential backgrounds of employees. It involves tailoring messages in a way that is accessible and relevant to everyone.
- Capacity building & training. Offering workshops and training sessions for the internal communication team to enhance their understanding of inclusive communication and its importance in the workplace.
- Monitoring & feedback. Implementation of robust feedback systems that encourage employees from all levels and backgrounds to share their thoughts and experiences. This feedback is then used to refine and improve communication strategies.
- Follow-up and support as needed.
Inclusive storytelling
Stories have power to define what world others experience and perceive. And so it is valid to ask: what kind of world are we creating with our words?
When we write about problems and forget to take stock of all the innovative solutions already available in the world, we fail to provide a more holistic view. For my master’s in development communication, I investigated the elements of constructive journalism and how we can apply it in communication work.
Here’s what I found:
- When writing stories about underrepresented groups, we underline their shortcomings and forget what they can bring to the table.
- There are four elements to an inclusive story: History, Ability, Solution, Humanity (HASH).
If you are looking to hire a communication professional who can write, and specifically not just about problems, but solutions, stay in touch!
I write aboute
- Belonging at work
- Diversity, equity & inclusion
- Employee engagement during transitions
- Migration and refugees
- Gender equality, women in leadership
- Social & behaviour change
- Organizational culture
- Sustainable food systems
Inclusive content & branding
With inclusive branding and content, I support organizations in crafting brand identities and content strategies that resonate with and embrace diversity.
This service focuses on ensuring that all aspects of branding—from visual imagery and language to the overarching brand narrative—reflect and celebrate the diversity of your audience. It aims to create brand experiences that are inclusive, culturally sensitive, and appealing to a broad spectrum of people.
Inclusive branding and content is crucial for businesses aiming to authentically connect with and reflect the diversity of today’s global audience.
By integrating inclusivity into the very fabric of your branding and content strategies, you expand your reach and appeal and develop a brand that aligns with the values of diversity, equity, inclusion and belonging.
What I cover
- Brand identity review. Assessing and refining the brand's identity, including logos, color schemes, and overall design, to ensure they are inclusive and sensitive to diverse groups.
- Content strategy development. Creating a content strategy that incorporates diverse perspectives, voices, and stories, ensuring representation across all communication channels.
- Inclusive language and imagery. Ensuring that all content, from website copy to marketing materials, uses language and imagery that is respectful and inclusive of various cultures, genders, abilities, and more.
- Multicultural marketing. Tailoring marketing campaigns to effectively reach and resonate with diverse audience segments.
- Training and education. Offering workshops and training sessions for marketing and branding teams on inclusive practices in content creation and brand representation.
“The single biggest problem in communication
is the illusion that it has taken place.”
– George Bernard Shaw
What they say
Check out some of my work
