— Hello, I'm Chared. Here's a bit
about me.
Hi, I'm Chared.
I am an inclusive communication and leadership consultant. My mission is to help create a more representative, just and less polarised society through communication management, belonging-infused employee journeys, inclusive leadership development and workshops.
A journalist-turned-communication professional, I have 20+ years of experience in storytelling, external & internal communication. I bring with me a diverse portfolio that spans continents & industries having worked on projects with the United Nations, European Commission, Booking.com, Signify/Philips Lighting, international nonprofits, member-based life science organizations & news bureaus.
In 2021, I built Good Comms with the mission of creating a more inclusive world through effective communication. I specialize in strategic inclusive communication and deliver belonging-focused workshops based on my own research & lived experience.
I hold an Executive MSc in Corporate Communication, MA in Development Communication & postgraduate certificates in internal and change communication. A certified transformational coach and LEGO® Serious Play® facilitator, I am dedicated to creating workplaces of belonging and positive social impact.
When not designing communication strategies or mnemonics, you’ll find me with my nose in a book, my hands on a DIY project or charting ultralight travels with my family.
Born and raised in the Philippines, I live in South Holland, The Netherlands with my Dutch urban farmer husband & biracial son. I am fluent in English, Filipino and Dutch languages.
Why the hummingbird in the logo? Check out Dr. Wangari Maathai’s hummingbird story.
“I may be small but I’m doing the best I can.”
– The Hummingbird
Here's how I help
— 01
Communication management
I lead impactful communication projects with a focus on social justice, including diversity, equity, inclusion (DEI), and sustainability. My experience and holistic approach means that I operate on all three levels of management: operational, tactical and strategic.
To ensure that every voice is heard and the programming is agile, I use the QUINT framework for strategic inclusive communication. This integrates inclusive branding, storytelling and communication with behaviour change and sustainability communication strategies which ensures smooth change processes.
— 02
Employee experience design
I help design employee experiences that ensures that every aspect of an employee’s journey —from attraction and onboarding to development and departure — is enriched by the four pillars of belonging identified in my research: Authenticity, Care, Empowerment, and Support (ACES).
With ACES, we can cultivate an environment where every employee feels that they can be their true selves at work, are valued as human beings, are empowered to do their best work and have a supportive team to rely on when needed.
— 03
Inclusive leaders program
My research reveals that an employee’s sense of belonging is closely linked to their relationship with their manager. Fortunately, belonging is a skill that managers can develop.
To support managers in cultivating team belonging, I’ve created the BELONG framework. This stands for Brave space, Emotional agility, Listening, ‘Our’ (inclusive language), Noticing, and Good at repair. This program consists of an 8-session personalized coaching and training based on these principles.
— 04
Training and workshops
As a certified LEGO® Serious Play® (LSP) facilitator and belonging advocate, I conduct workshops that create a sense of belonging using this methodology which encourages active participation, unlocking knowledge, and challenging conventional thinking.
My workshops, whether online or offline, require equal 100% participation, support diversity of thoughts and different perspectives within a safe and creative environment. In these workshops, all voices are heard, exemplifying inclusion in action.
Here's how I help
— 01
Communication management
With more than 20 years in journalism and communications, I specialize in storytelling and end-to-end communication project management. My expertise spans creation of inclusive communication materials to training teams on how to use them, constructive storytelling, behavior change, sustainability communication strategies, and social justice.
Strategic inclusive communication enhances how your organization communicates internally and externally by promoting accessible, respectful engagement that resonates with diverse audiences.
— 02
Employee experience design
Inclusive employee experiences foster a workplace where diversity is celebrated, ensuring that every aspect of an employee’s journey —from attraction and onboarding to development and departure — is enriched by the four pillars of belonging identified in my research: Authenticity, Care, Empowerment, and Support (ACES).
With ACES, we can cultivate an environment where every employee feels that they can be their true selves at work, are valued as human beings, are empowered to do their best work and have a supportive team to rely on when needed.
— 03
Inclusive leaders program
My research reveals that an employee’s sense of belonging is closely linked to their relationship with their manager. Fortunately, belonging is a skill that managers can develop.
To support managers in cultivating team belonging, I’ve created the BELONG framework. This stands for Brave space, Emotional agility, Listening, ‘Our’ (inclusive language), Noticing, and Good at repair. This program offers personalized coaching and training based on these principles.
— 04
Training and workshops
As a certified LEGO® Serious Play® (LSP) facilitator and belonging advocate, I conduct workshops that create a sense of belonging using this methodology which encourages active participation, unlocking knowledge, and challenging conventional thinking.
My workshops, whether online or offline, require equal 100% participation, support diversity of thoughts and different perspectives within a safe and creative environment. In these workshops, all voices are heard, exemplifying inclusion in action.
Check out some of my work
