Good Comms

— Welcome, I'm Chared. Here's

my story

Hi, I’m Chared, the driving force behind Good Comms. I am a progressive optimist with more than two decades of experience in the communication field.

RANGE I started out as a writer and editor in publishing, hopped on to TV News where I was journalist, writer and producer for a decade and moved to several organisations as in-house communication professional for another decade. After 12 years of working in-house, and during the pandemic, I decided to build my own company specialising in inclusive communication. And here I am.

INCLUSIVE COMMUNICATION I was working for an organisation priding itself in social inclusion when I felt excluded. It was an experience I have never had in my life. I was someone who always thought, ‘where I hang my hat is home.’ So when it happened to me, I didn't even know what it was. Until I saw a talk on belonging at work. I conducted my own personal research, reading all available literature I could get my hands on. When I was sure I was experiencing non-belonging at work, I decided to conduct my master’s research on the same topic from the lens of internal communication.

GOOD COMMS Social exclusion leads to individuals not feeling safe to speak up and contribute. Can you imagine how much talent and creativity is wasted when people cannot contribute? The Good Comms mission, therefore, is to contribute to a more inclusive world where everyone feels safe and brave to be themselves and contribute. For only when we pull all our smarts and resources together can we solve global challenges such as climate change, hunger and social exclusion.

CREATE UNDERSTANDING BUILD BRIDGES, BREAK BARRIERS Good Comms is built on the belief that communication can catalyse positive change when it creates understanding, builds bridges and breaks barriers. I specialise in inclusion-oriented external communication, belonging-centred internal communication and strengths-based storytelling. I do this through strategic advice and mentoring, interim project/corporate communication, training and workshops.

ALWAYS LEARNING I believe in lifelong learning and thus invest in my personal and professional development. After an MA in Development Communication, I pursued the Executive MSc in Corporate Communication at the Rotterdam School of Management, Erasmus University where I was part of the Class of 2021. This year (2022), I am working towards a coaching certification from the Certified Coaches Alliance while logging my continuing professional development points at both the Chartered Institute of Public Relations and Institute of Internal Communication.

I LOVE Aside from learning, I have a penchant for ancient civilisations, creating mnemonics and ultralight travels. This last one I truly enjoy with my little family who live in a city between Rotterdam and The Hague, and in a neighbourhood named after remarkable women.

“At the end of the day, at the end of the week, at the end of my life, I want to say I contributed more than I criticized.”

― Brené Brown, Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.

I am available for -

— 01

Interim corporate communication

Need help in setting-up your new communication department? Have a new project or change initiative in sustainability or inclusion which you need to communicate? Are you in the middle of a project and need another pair of hands?
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Strategic advice & mentoring

Do you feel stuck in your communication work and need a sparring partner? Are you new or feel like a lone ranger in your communication role and need some professional mentoring? Let me help you get out of your head and into your work!​
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Training & workshops

I specialise in inclusion-oriented communication, strengths-based storytelling and belonging-centred internal communication. Are you interested in learning how to apply these to your organisation?

I have worked with -

What they say -

Having Chared as a colleague is a valuable asset. Chared has excellent leadership and strategic communication skills. She is a very good (active) listener, which gives her the ability to provide valuable inputs. She always has the best interest of the team at heart and is an inspiration. It would be a pleasure to have our path cross again.
Former colleague, FEMS & EHA
Having Chared as part of the Lean In | Netherlands team of volunteers has been amazing. Chared has a creative mindset and she is a powerful brainstormer, which allow her to bring to the table a strong skillset of creativity, leadership & team spirit. Chared is a good listener and she is always honest with her opinions which makes her a great team leader.
Board Member, LeanIn NL

Member of -