Good Comms

— Hello, I'm Chared. Here's

my story

Hi, I'm Chared.

I use communication science to improve the sense of belonging in the workplace.

A journalist-turned-communication professional, I have 20+ years of experience in storytelling, external & internal communication. I bring with me a diverse portfolio that spans continents & industries having worked on projects with the United Nations, European Commission,, Signify/Philips Lighting, international nonprofits, member-based life science organizations & news bureaus.

In 2021, I built Good Comms with the mission of creating a more inclusive world through effective communication. I now specialize in strategic inclusive communication and deliver belonging-focused workshops based on my own research & lived experience.

I hold an Executive MSc in Corporate Communication, MA in Development Communication & postgraduate certificates in internal and change communication. A certified transformational coach and LEGO Serious Play facilitator, I am dedicated to creating workplaces of belonging and positive social impact.

When not designing communication strategies or mnemonics, you’ll find me with my nose in a well-researched nonfiction on behavioural science and strengths psychology or charting ultralight travels with her family.

Born and raised in the Philippines, I live in South Holland, The Netherlands with my Dutch urban farmer husband & biracial son. I am fluent in English, Filipino and Dutch languages.

Why the hummingbird in the logo? Check out Dr. Wangari Maathai’s hummingbird story.

"I may be small but I'm doing the best I can."

I am available for -

— 01

Strategic inclusive communication

Looking for en experienced and strategic inclusive communicator with a global mindset? I’m your woman.

I am available for:

  • DEI projects
  • Interim communication management
  • Change management

Engage and keep employees, reach a broader audience, and create a more equitable society.

— 02

Belonging-focused workshops

Would you like to create a culture of belonging at work? I use communication science to do just this.

I lead workshops on:

  • Belonging as strategy to attract and retain talent
  • Belonging as individual practice
  • Belonging for inclusive leaders

These workshops are based on my own research and lived experience.

Some of the organizations I have worked with -

What they say -

"Having Chared as a colleague is a valuable asset. Chared has excellent leadership and strategic communication skills. She is a very good (active) listener, which gives her the ability to provide valuable inputs. She always has the best interest of the team at heart and is an inspiration. It would be a pleasure to have our path cross again."
Former colleague, FEMS & EHA
"It was lovely working with Chared. I thank her for all her help and support. She is a very kind and thoughtful person, with lots of empathy and resilience! It was lovely working with her."
Vice President and Head of Corporate Communications, Signify
"Having Chared as part of the Lean In | Netherlands team of volunteers has been amazing. Chared has a creative mindset and she is a powerful brainstormer, which allow her to bring to the table a strong skillset of creativity, leadership & team spirit. Chared is a good listener and she is always honest with her opinions which makes her a great team leader."
Board Member, LeanIn NL
"Chared is a pleasure to have in the team, making sure that her department was covered while always sharing such thoughtful ideas, observations and questions. She is a true internal communication scholar with an unwavering commitment to create inclusive environments. She has a lot of good to share!"
Senior Director Communications,
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