— Hello, I'm Chared. Here's
my story
Hi, I'm Chared.
I use communication science to improve the sense of belonging in the workplace.
A journalist-turned-communication professional, I have 20+ years of experience in storytelling, external & internal communication. I bring with me a diverse portfolio that spans continents & industries having worked on projects with the United Nations, European Commission, Booking.com, Signify/Philips Lighting, international nonprofits, member-based life science organizations & news bureaus.
In 2021, I built Good Comms with the mission of creating a more inclusive world through effective communication. I now specialize in strategic inclusive communication and deliver belonging-focused workshops based on my own research & lived experience.
I hold an Executive MSc in Corporate Communication, MA in Development Communication & postgraduate certificates in internal and change communication. A certified transformational coach and LEGO Serious Play facilitator, I am dedicated to creating workplaces of belonging and positive social impact.
When not designing communication strategies or mnemonics, you’ll find me with my nose in a well-researched nonfiction on behavioural science and strengths psychology or charting ultralight travels with her family.
Born and raised in the Philippines, I live in South Holland, The Netherlands with my Dutch urban farmer husband & biracial son. I am fluent in English, Filipino and Dutch languages.
Why the hummingbird in the logo? Check out Dr. Wangari Maathai’s hummingbird story.
"I may be small but I'm doing the best I can."
The Hummingbird
I am available for -
— 01
Strategic inclusive communication
Looking for en experienced and strategic inclusive communicator with a global mindset? I’m your woman.
I am available for:
- DEI projects
- Interim communication management
- Change management
Engage and keep employees, reach a broader audience, and create a more equitable society.
— 02
Belonging-focused workshops
Would you like to create a culture of belonging at work? I use communication science to do just this.
I lead workshops on:
- Belonging as strategy to attract and retain talent
- Belonging as individual practice
- Belonging for inclusive leaders
These workshops are based on my own research and lived experience.