— Hello, I'm Chared. Here's a bit
about me.
Hi, I'm Chared.
I am an inclusive communication, leadership & employee experience consultant. My mission is to help create a more representative, just and less polarised society through the work I do.
A journalist-turned-communication professional, I have 25+ years of experience in storytelling, external & internal communication. I bring with me a diverse portfolio that spans continents & industries having worked on projects with the United Nations, European Commission, Booking.com, Signify/Philips Lighting, international nonprofits, member-based life science organizations & news bureaus.
In 2021, I built Good Comms with the mission of contributing to a more inclusive world with good communication. What drives me is a future where every person can participate and contribute to positive change.
I hold an Executive MSc in Corporate Communication, MA in Development Communication & professional certificates in internal and change communication, strategic sustainability communication and social justice at the University of Cambridge. I am also a certified transformational coach and LEGO® Serious Play® facilitator.
When not designing communication strategies or mnemonics, you’ll find me with my nose in a book, my hands on a DIY project or charting ultralight travels with my family.
Born and raised in the Philippines, I live in South Holland, The Netherlands with my Dutch urban farmer husband & biracial son. I am fluent in English, Filipino and Dutch languages.
Why the hummingbird in the logo? Check out Dr. Wangari Maathai’s hummingbird story.
“I may be small but I’m doing the best I can.”
– The Hummingbird
Here's how I help
— 01
Communication management
I lead communication projects with a focus on social justice, including belonging, diversity, equity, inclusion (BDEI), and sustainability. My experience and holistic approach means that I operate on all three levels of management: operational, tactical and strategic.
To ensure that every voice is heard and the programming is agile, I use the QUINT framework for strategic inclusive communication. To ensure that nothing is forgotten during inclusive communication audits, I use my own SALIE framework.
— 02
Leadership development
My research reveals that an employee’s sense of belonging is closely linked to their relationship with their manager. Fortunately, belonging is a skill that managers can develop.
To support managers in cultivating team belonging, I’ve created the BELONG framework. This stands for Brave space, Emotional agility, Listening, ‘Our’ (inclusive language), Noticing, and Good at repair. This program consists of an 8-session personalized coaching and training based on these principles.
— 03
Employee experience design
I help design employee experiences that ensure that every aspect of an employee’s journey —from attraction and onboarding to development and departure — is belonging-focused. For this I use the ACES framework, a product of my own research on internal communication and belonging at work.
With ACES, we can cultivate an environment where every employee feels that they can be their true selves at work, are valued as human beings, empowered to do their best work and have a supportive team to rely on when needed.
— 04
Co-creation workshops
As a certified LEGO® Serious Play® (LSP) facilitator, I conduct workshops on goal-setting, strategy development, organizational culture and change using this methodology which encourages active participation, unlocking knowledge, and challenging conventional thinking.
My workshops, whether online or offline, ensure equal 100% participation, support diversity of thoughts and different perspectives within a safe and creative environment. In these workshops, all voices are heard, exemplifying inclusion in action.
Check out some of my work
What they say
