Good Comms

— Hello, I'm Chared. Here's a bit

about me.

Hi, I'm Chared.

I use inclusive communication to help create a more representative and less polarised society.

A journalist-turned-communication professional, I have 20+ years of experience in storytelling, external & internal communication. I bring with me a diverse portfolio that spans continents & industries having worked on projects with the United Nations, European Commission, Booking.com, Signify/Philips Lighting, international nonprofits, member-based life science organizations & news bureaus.

In 2021, I built Good Comms with the mission of creating a more inclusive world through effective communication. I now specialize in strategic inclusive communication and deliver belonging-focused workshops based on my own research & lived experience.

I hold an Executive MSc in Corporate Communication, MA in Development Communication & postgraduate certificates in internal and change communication. A certified transformational coach and LEGO Serious Play facilitator, I am dedicated to creating workplaces of belonging and positive social impact.

When not designing communication strategies or mnemonics, you’ll find me with my nose in a book, my hands on a DIY project or charting ultralight travels with my family.

Born and raised in the Philippines, I live in South Holland, The Netherlands with my Dutch urban farmer husband & biracial son. I am fluent in English, Filipino and Dutch languages.

Why the hummingbird in the logo? Check out Dr. Wangari Maathai’s hummingbird story.

I may be small but I’m doing the best I can.”

– The Hummingbird

How can I help?

— 01

Inclusive internal & change communication

Inclusive communication is a strategic and holistic approach that transforms how your organization speaks, listens, and connects—both within the walls of your workplace and beyond.

Inclusive internal and change communication is an approach that ensures all employees, regardless of their background or role, are effectively informed, heard, and engaged in the workplace. It involves tailoring messages to address and respect the diverse experiences and needs of the workforce, especially during periods of organizational change.

This strategy not only facilitates smoother transitions and greater employee buy-in during change but also fosters a culture of belonging, respect, and collaboration.

— 02

Inclusive employee experience

Is your workplace truly a melting pot of inclusivity? Think about it: are your job postings still peppered with phrases like ‘native language speaker’ or ‘introvert’? It’s time to reflect and revolutionize.

Delve into the heart of your employee journey. How saturated is it with a sense of belonging? Do you celebrate life’s milestones or support your team through major changes? Imagine creating a workspace where every individual feels deeply valued, not just for their skills but as human beings.

It is about building a happier, more motivated team and nurturing champions of your brand. Employees who feel they matter will not only go the extra mile for you but will also become your most passionate ambassadors, even long after they’ve moved on.

— 03

Inclusive leadership communication

Ask yourself: do you and your team members truly feel empowered to contribute to your organization’s shared goals, in a way that resonates with each individual? When they offer their input and ideas, is there a sense of genuine recognition and appreciation? And importantly, do they know where to turn for support when needed?

Creating an environment where trust is paramount and contributions are valued not only nurtures commitment but also encourages longevity in the workplace.

It’s about building a culture where every voice is not only heard but also celebrated, fostering a sense of belonging and collective purpose.

— 04

Inclusive storytelling, content & branding

Inclusive branding, content, and storytelling are powerful tools designed to ensure representation of underrepresented communities, thereby providing a platform to amplify diverse voices and experiences often overlooked in mainstream narratives.

This approach involves creating brand identities, content strategies, and stories that are not only sensitive to but also celebratory of a wide range of cultural, racial, gender, and ability backgrounds.

By doing so, it actively challenges and seeks to reduce cultural and social polarization. The goal is to create a more balanced narrative landscape enriching our collective understanding and appreciation of the human experience.

Some of the organizations I have worked with

Check out some of my work

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