Good Comms | Where fairer systems begin

change communication

Cover image for the IABC EMENA Region Podcast. The green IABC logo appears on the left. The text reads “EMENA Region Podcast with Simon Cavendish & Chared Verschuur.” On the right side are two hosts: a smiling man in a dark shirt and a smiling woman wearing glasses, a pink blazer, and earrings, both against a white background with light green digital dots.

On change, trust, and conversations that matter

This episode marks my final one as host of the IABC EMENA podcast and I couldn’t have asked for a better guest. I sat down with Simon Cavendish, new Chair of IABC EMENA, to talk about the human side of leading change. From trust and transparency to the IKEA effect, we explored how internal comms shapes transformation and why involvement matters more than perfection. While I’m stepping away from this podcast, I’m not done podcasting. I’ll be continuing the conversation over at my own Good Comms podcast, where we’ll keep asking better questions about leadership, inclusion, and communication that makes a difference.

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Inclusive communication, Inclusive leadership
A close-up of a hand with a pen analyzing data on colorful bar and line charts on paper.

How inclusive leadership, internal and change communication can help navigate current workplace landscape

With employee engagement at just 21% globally and a 32-point trust gap between associates and executives, the workplace is transforming rapidly. Female managers are experiencing 7-point engagement drops while employees adopt AI three times faster than leaders realize. Organizations face “Constant Change” as 2025’s defining theme, creating unprecedented opportunities for professionals with expertise in internal communication, inclusive leadership, and change management.
Discover five strategic actions that position your integrated expertise as essential for navigating 2025’s workplace revolution.

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Employee communication, Inclusive communication, Inclusive leadership
plant, plastic, plastic waste-4473973.jpg

Nudging our way towards anti-plastic behaviour

The urgency to reduce plastic waste has never been more pronounced. Here in the Netherlands, consumers are charged for plastic containers since July 2023, an approach intended to curb our reliance on disposable plastics. However, this strategy primarily shifts the responsibility to consumers, while the role of restaurants in this equation often remains unchanged. So I thought, while enjoying today’s takeout, how can we nudge our way out of the “plastic tax” more sustainably?

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Social justice communication
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