— Get to know the Good Comms
vision and mission.
Create understanding, build bridges, break barriers.
Our vision
An inclusive future where everyone is free to participate and contribute.
Our mission
To empower leaders and organizations to create thriving workplace cultures and amplify social good through inclusive leadership and communication strategies and tactics.
“An inclusion journey requires organizations and their leaders to go through their own transformation.”
– Rohini Anand, Leading Global DEI
What sets us apart
At Good Comms, we uniquely connect internal culture transformation with external social good, empowering leaders and organizations to create thriving workplace cultures and amplify their purpose-driven impact. By blending actionable frameworks, transformative communication, and inclusive leadership principles, we deliver measurable results that foster belonging internally and drive meaningful change externally.
We create integrated solutions that weave inclusivity into every layer of communication, leadership, and organizational culture. Whether you’re fostering inclusion within your organization or amplifying your purpose externally, we guide you with clarity, empathy, and purpose. We are not only strategic in our approach, we are proudly holistic too! We don’t just offer strategies and give you a report to implement, we are great at implementation too! Our founder, Chared, has personally designed this website, is handy with words, design and video, and recently, podcasting tools!
The way we work
Rooted in behavioral science, neuroscience, and evidence-based practices, our expertise lies in inclusive leadership & communication, belonging-focused employee experience and holistic social impact communication.
We use proprietary frameworks to turn abstract ideals into practical, measurable results.
For systems-wide change –
- ACES (Authenticity, Care, Empowerment, Support) for fostering belonging at work
- ALLIES (Accessibility, Language, Live sessions, Imagery, Engagement, Stories) for inclusive communication strategies
- QUINT (Question & understand, Unify & align, Implement & innovate, Nudge & engage, Track & tweak) for strategic and actionable behaviour change and long-term impact
For leadership development/coaching –
- BELONG (Brave space, Equity, Listening, Our=inclusive language, Noticing, Good at repair) for the traits of inclusive leaders.
For storytellers –
- HASH (History, Ability, Solutions, Humanity) for storytelling that connects meaningfully and inclusively.
For co-creation and team development/coaching –
- LEGO® Serious Play®
“Inclusive leadership can be uncomfortable, like learning a new language, and progress does not always mean perfection.”
– Jennifer Brown, How to be an Inclusive Leader
Our work so far
Since our foundation in 2021, we have worked with amazing clients from advisory functions, team coaching to strategic communication, webinar and workshop design and facilitation, including and not limited to:
- Booking.com
- Gemeente Den Haag
- De Delftse Tuin Montessorischool
- IABC EMENA
- LeanIn Netherlands
- Rijksvastgoedbedrijf
- Shell Alumni Network
- Signify
- United Nations Development Program
- Voedselbos Pijnacker
We have worked on topics we care about, including and not limited to:
- anti-racism
- belonging at work
- co-creation
- community engagement
- culture change
- diversity, equity and inclusion
- employee experience and engagement
- strategic alignment
- team development
“I may be small but I’m doing the best I can.”
– The Hummingbird
Why the Hummingbird?
Our logo is inspired by Dr. Wangari Maathai’s “Story of the Hummingbird.” While we could tell you the story ourselves, watching the video that comes with this text will be far more captivating.
In essence, the hummingbird represents resilience and purpose, no matter the size of the challenge. This tiny bird inspires us to focus on doing our part, however small, to create meaningful change.
Hummingbirds are also extraordinary pollinators—connecting ecosystems and fostering growth. We see our consulting work in much the same way: learning from each other, passing on the good things and building from them to create more good in the world.
Dr. Wangari Maathai became the first African woman to win the Nobel Peace Prize in 2004.
Ready to shape a more inclusive future?
Here's how we help
— 01
Consulting
I help organizations create thriving workplace cultures and drive meaningful social impact through tailored consulting. From leadership coaching to employee experience design and strategic planning, I offer actionable insights and hands-on guidance to ensure real results. My expertise in belonging and communication ensures that your employees feel heard, seen and valued.
— 02
Communication management
With over 20 years of experience, I design and implement communication strategies that engage teams, improve transparency, and drive alignment across your organization. Using the ALLIES and QUINT frameworks, I ensure that all communication — whether internal or external — is inclusive, clear, and impactful, delivering long-lasting results.
— 03
Content creation
I create content that tells your organization’s story in a way that resonates with your audience and drives engagement. Whether it’s developing reports, crafting articles, or designing impactful campaigns, my content is designed to create impact, strengthen workplace cultures, and showcase your organization’s values.
— 04
Co-creation workshops
As a certified LEGO® Serious Play® facilitator, I lead workshops that encourage participation, unlock creative problem-solving, and build team collaboration. My co-creation workshops foster innovation and inclusion, allowing all voices to be heard while developing strategies and solutions that work for your organization.
Check out some of my work
What they say
