"If the intention is clear, the mechanism will appear."
— Brian Klemmer
Create understanding, build bridges, break barriers.
Our vision
A world where communication is used responsibly, ethically, inclusively, shaping more inclusive workplaces, braver cultures and fairer systems.
Our mission
Use communication in a way that it creates a sense of belonging, bridges differences, and contributes to a better world.
Listen to the Good Comms story
“If you want power to be used for good, more good people need to have power.”
– Jeffrey Pfeffer, Seven Rules of Power
The Good Comms manifesto
Communication shapes what people believe, how decisions are made, and whether change lasts, or doesn’t.
At Good Comms, that’s not where we finish. It’s where we start.
Because people can’t contribute if they don’t feel that they belong. Cultures don’t heal without honest conversation. Fair systems do not create themselves.
So here is what we stand for.
Belonging
Belonging is the beginning of everything.
People who feel seen at work show up differently everywhere else.
They do their best work when they feel safe, seen, heard and valued.
Not managed into silence.
Not drowned in noise.
We design communication that makes it possible for teams to speak honestly,
leaders to listen deeply,
and organisations to build trust one conversation at a time.
Because when people feel that they belong, trust is high and change-readiness is strong.
Belonging, therefore, is not a perk.
It is the backbone of resilient organisations.
Bridging
Difference, bridged, becomes strength.
Political divides, generational tensions, cultural misunderstandings all show up in teams, in meetings, in how people do or don’t talk to each other.
We believe in communication that creates space for real dialogue. That listens before it speaks. That makes room for the voices that are usually missing from the conversation.
From depolarising difficult conversations to co-creating strategy across hierarchy, we build the conditions where people across difference can actually hear each other. And build something better together.
Division is a design problem, and communication is part of the solution.
Better world
Fairness is systems work.
Fairness is only possible when it’s built into the structure, not added afterwards. Good communication makes decisions transparent, power visible, and participation real.
We believe in communication that holds complexity with clarity, engages communities with respect, and builds the kind of world we actually want to live in.
We shape communication that moves beyond announcement and into ownership. Beyond messaging and into momentum. Beyond resistance and into shared purpose.
Positive change is co-created, not imposed. And a better world is created in the way we communicate.
“If communication is power, we have the responsibility
to use it for good.”
The way we work
Rooted in behavioral science, neuroscience, and evidence-based practices, our expertise lies in inclusive leadership & communication, belonging-focused employee experience and holistic social impact communication.
We use proprietary frameworks to turn abstract ideas into practical, measurable results.
For systems-wide change –
- CARE (Compassion, Authenticity, Relationships, Empowerment) for fostering belonging at work
- ALLIES (Accessibility, Language, Live sessions, Imagery, Engagement, Stories) for inclusive communication strategies
- QUINT (Question & understand, Unify & align, Implement & innovate, Nudge & engage, Track & tweak) for strategic and actionable behaviour change and long-term impact
For co-creation, leadership/team development/coaching –
- BELONG (Brave space, Equity, Listening, Our=inclusive language, Noticing, Good at repair) for the traits of inclusive leaders
- LEGO® Serious Play® , depolarisation techniques, positive psychology, NVC
For storytellers and listeners –
- HASH (History, Ability, Solutions, Humanity) for storytelling that connects meaningfully and inclusively
- HEAR (Hone, Evaluate, Articulate, Respond) for those who are willing to reap the benefits of organisational intelligence through listening
For ethical AI –
- HEAT (Humanity, Ethics, Accountability, Transparency) for those who are committed to use AI responsibly
“We can’t go around measuring our goodness by what we don’t do… and who we exclude. We’ve got to measure goodness by what we embrace, what we create and who we include.”
– Joanne Harris, Chocolat
Our work so far
Since our foundation in 2021, we have worked with amazing clients from advisory functions, team coaching to strategic communication, webinar and workshop design and facilitation, including and not limited to:
- Booking.com
- De Delftse Tuin Montessorischool
- Gemeente Den Haag
- IABC EMENA
- LeanIn Netherlands
- Politie Nederland
- Rijksvastgoedbedrijf
- Shell Alumni Network
- Signify
- United Nations Development Program
- Voedselbos Pijnacker
We have worked on topics we care about, including and not limited to:
- anti-racism
- behaviour and culture change
- belonging, diversity, equity and inclusion
- co-creation
- community engagement
- gender equity and women in leadership
- employee experience and engagement
- social justice
- strategic alignment
- sustainable development
- team development
“I may be small but I’m doing the best I can.”
– The Hummingbird
Why the Hummingbird?
The Good Comms logo is inspired by Dr. Wangari Maathai’s “Story of the Hummingbird.” While we could tell you the story ourselves, watching the video that comes with this text will be far more captivating.
In essence, the hummingbird represents resilience and purpose, no matter the size of the challenge. This tiny bird inspires us to focus on doing our part, however small, to create meaningful change.
Hummingbirds are also extraordinary pollinators, connecting ecosystems and fostering growth. We see our consulting work in much the same way: learning from each other, passing on the good things and building from them to create more good in the world.
Dr. Wangari Maathai became the first African woman to win the Nobel Peace Prize in 2004.
Ready to create a sense of belonging, bridge differences and build a better world?
What they say
