Blog series cover featuring a thoughtful woman in profile, overlaid with digital AI graphics and a magenta gradient. White text reads “Becoming in the age of AI”, with the subtitle “An exploration of professional identity, belonging and human value as artificial intelligence reshapes work.

[Part 2 of 6] When expertise takes on a new meaning

What happens when the skills that once distinguished us become widely accessible? Generative AI can now produce work that looks remarkably similar to what professionals spent years learning to create. As the cost of production falls, we may need to rethink what makes expertise valuable and why human judgement matters more than ever.

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