community

- making everyone feel seen, heard and valued

I help organisations build and manage employee communities where every voice can shape what happens next.

Because too many people show up to work every day and feel invisible. Their ideas go unheard. Their experiences don’t matter. They exist on the margins while decisions are made without them. When communication flows in only one direction (top-down), you don’t have a community. You have an audience. And this is simply unacceptable.

Why community matters: the data

Organisations with thriving internal communities see measurable impact:

50% faster

problem resolution when employees can connect directly with peers (McKinsey, 2023)

2.5x higher

engagement scores among employees who actively participate in communities (Gallup, 2023)

30% increase

in retention for organizations with strong employee resource groups (Deloitte, 2022)

weeks, not months

time-to-productivity for new hires in active communities (Perceptyx, 2024)

But here’s what the numbers don’t capture: the employee who finally speaks up because they saw someone else do it first. The innovation that emerges when cross-functional teams actually talk to each other. The belonging people feel when they find their community at work.

What I offer

Employee voice initiatives

Your employees know what’s broken and what’s working. I help you create structured ways to hear them — listening sessions, feedback loops, advisory councils — then connect that voice to the people who can actually act on it.

Employee voice shouldn’t disappear into a survey report. It should inform real change.

Internal community management

Managing thriving internal communities means more than moderation. I help you build and sustain employee resource groups and digital spaces where people actually want to show up.

This includes creating governance structures grounded in your values, setting clear behavioral expectations, and making communities useful, not just another place to scroll.

Strategic listening (HEAR)

I turn everyday conversations into strategic intelligence using the HEAR Framework (Hone what matters, Evaluate context, Articulate insights, Respond with action). Through digital communities and structured listening, I capture patterns that inform strategy and culture development.

Learn more about the HEAR framework >

“The single biggest problem in communication
is the illusion that it has taken place.”

– George Bernard Shaw

Case example: Building community from the ground up

I’m currently working with one of the largest organizations in the Netherlands. 70,000 employees spanning every level of education and every function, from frontline workers to ICT specialists.

The challenge:

They had an internal digital community but no clear structure, governance, or behavioral expectations. Employee voice was being seen but not shared, and not systematically captured or acted upon.

What we’re doing:

Creating governance structures and behavioral guidelines grounded in organisational values
Capturing employee voice and connecting it to decision-makers who can act
Launching employee resource groups (including a leadership community) from zero
Transforming the space into a safe, learning-focused community

The vision:

An internal community where 70,000 diverse employees feel heard, connected, and able to shape their workplace experience.

Ready to build real community?

If your employees feel disconnected, if voices are going unheard, or if you're launching communities but struggling to make them thrive, let's talk.

Book a call

What they say

Chared developed and implemented a communication plan for us to engage employees in the creation of our product's strategy. She took our storytelling to the next level with her video expertise. She also left us with a plan so well-thought-out and detailed we could implement it even when her contract was over.

client

Senior Internal Communication Manager, Travel & tech industry

It's been a pleasure having Chared on the team, making sure that her department was covered while always sharing such thoughtful ideas, observations and questions. She is a true internal communication scholar with an unwavering commitment to creating inclusive environments. She has lot of good to share!

ASHLEY BELLVIEW

Head of Internal Communications, Booking.com

It was great to be back at work and see that I did not have to pick up the same projects that were already on the table before I left for my maternity break. Chared did a good job managing the projects and leaving a very detailed handover document. I could slowly get used to working again. It was like starting anew. I am impressed by Chared's quality of work.

Client

Communication specialist supported during maternity break

I thank Chared for all her help and support. She is a very kind and thoughtful person, with lots of empathy and resilience! It was lovely working with her.

Leanne Carmody

Vice President and Head of Corporate Communications, Signify

Chared is an excellent communication manager with a sense of humor that is focused on results. I highly recommend her.

JEFFREY BLAIR

Senior Director EMEA, Greater Houston Partnership

With Chared as our communication manager, we have come a long way communication-wise. I thank her so much for her professionalism, enthusiasm and can-do attitude.

Former colleague

EU research and knowledge transfer industry