behaviour change – Good Comms | Inclusive internal communication

A close-up of a child and parent holding hands in a park, symbolizing love and trust.

Everything I needed to know about behaviour, I learned from parenting

After eight years of parenting and over two decades in communication, I’ve realised the most powerful lessons on human behaviour came not from a classroom or conference but from my own child. In this post, I share some key insights that apply as much to toddlers as they do to workplace programmes: connect before you correct, validate emotions without accepting all actions, teach the skill (don’t just assume the will), and above all: make it easy. Because behaviour change isn’t about being smarter. It’s about being more human.

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Sustainable change

plant, plastic, plastic waste-4473973.jpg

Nudging our way towards anti-plastic behaviour

Social justice communication

The urgency to reduce plastic waste has never been more pronounced. Here in the Netherlands, consumers are charged for plastic containers since July 2023, an approach intended to curb our reliance on disposable plastics. However, this strategy primarily shifts the responsibility to consumers, while the role of restaurants in this equation often remains unchanged. So I thought, while enjoying today’s takeout, how can we nudge our way out of the “plastic tax” more sustainably?

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Social justice communication

Creating impactful DEI strategies with the EAST framework

Inclusive communication

In the ever-evolving landscape of corporate culture, Diversity, Equity, and Inclusion (DEI) programs stand as cornerstones of progressive and sustainable organizational structures. The success of these initiatives hinges significantly on effective communication strategies. Employing the EAST (Easy, Attractive, Social, Timely) behavior science framework can significantly enhance the impact and reach of DEI programs. This post delves into the application of EAST in developing effective communication strategies for DEI initiatives.

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Inclusive communication