behaviour change – Good Comms

Nudging our way towards anti-plastic behaviour

The urgency to reduce plastic waste has never been more pronounced. Here in the Netherlands, consumers are charged for plastic containers since July 2023, an approach intended to curb our reliance on disposable plastics. However, this strategy primarily shifts the responsibility to consumers, while the role of restaurants in this equation often remains unchanged. So I thought, while enjoying today’s takeout, how can we nudge our way out of the “plastic tax” more sustainably?

Creating impactful DEI strategies with the EAST framework

In the ever-evolving landscape of corporate culture, Diversity, Equity, and Inclusion (DEI) programs stand as cornerstones of progressive and sustainable organizational structures. The success of these initiatives hinges significantly on effective communication strategies. Employing the EAST (Easy, Attractive, Social, Timely) behavior science framework can significantly enhance the impact and reach of DEI programs. This post delves into the application of EAST in developing effective communication strategies for DEI initiatives.

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