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Why LEGO® Serious Play® works: Building belonging through authenticity and psychological safety

In Parts 1 and 2, we explored the cognitive science that makes LEGO® Serious Play® effective for individual learning, and the communication mechanisms, metaphor and equal voice, that transform how groups interact. And something even more fundamental happens when these elements combine: they create the cultural conditions for genuine sense of belonging.

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A collage of images showing a strategy workshop using the LEGO® Serious Play® methodology. In the middle of the collage is the Good Comms logo.

Building vision and connection with LEGO® Serious Play®

In a recent strategy workshop, the IABC EMENA team embraced the creative power of LEGO® Serious Play® (LSP) to reflect on their achievements, envision the future, and set priorities for 2025. By combining creativity with strategy, the team explored their strengths, celebrated progress, and crafted a shared vision for the year ahead. This dynamic approach not only inspired actionable insights but also deepened the team’s connection, ensuring their mission remains impactful and grounded in meaningful growth.

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