Good Comms

Belonging at work

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Where I sourced my belonging data

The main data for this research came from 20 newly-hired employees from Netherlands-based organisations. These employees were hired between March 2020 – June 2021 when working from home was forced to continue in the Netherlands. With on and off lockdowns, these employees were onboarded only virtually and have not met their colleagues face-to-face as they would have before the pandemic hit.

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Influential internal communication

Research on internal communication and employee identification suggests that “both symmetrical internal communication and leaders’ use of motivating language, including meaning-making, empathetic, and direction-giving languages, induced employees’ perception of a positive emotional culture of joy, companionate love, pride, and gratitude, which in turn enhanced employees’ organisational identification”.

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What is internal communication?

Internal communication goes by many names: employee communication or communications (Athanassiades 1973; Grunig and Hunt 1984; Dewhurst and Fitzpatrick 2019), employee relations (Purcell 1987), internal relations (Men and Bowen 2016), internal communication (Verčič et al. 2012), internal public relations (Kennan and Hazleton 2006), internal corporate communication (Welch and Jackson 2007) and internal marketing (Gummesson 1987; Piercy and Morgan 1991).

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Belonging at work: why bother?

Since the pandemic hit, the issue of belonging seems to have become more popular than ever before. It followed the demand for more diversity and inclusion in the workplace. I have reason to believe that not being in the same workspace contributed to this need. But what does research say? How does it really impact our work? Why should anyone who cares about productivity bother?

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