Good Comms | Communication. Culture. Change.

ethical AI

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AI is more than ChatGPT: time for mature AI conversations in communication

When AI comes up in communication circles, one name dominates the conversation within seconds: ChatGPT. But when AI equals ChatGPT in our minds, we’re not just limiting our toolkit, we’re limiting our thinking about what responsible, inclusive communication in the AI age actually means. This post explores why ChatGPT tunnel vision is problematic, what alternatives exist, and how communication professionals can think more broadly and strategically. From privacy risks to missed innovations, from vendor lock-in to ethical considerations: discover why a single tool isn’t enough and how to make conscious choices that align with your values and working style.

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Ethical AI
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A practical framework for responsible AI in communication (Part 3 of 3)

How do you develop both layers needed to use AI responsibly in communication? This practical framework addresses foundational professional skills first, then layers on AI augmentation skills. The path forward is clear: either rush into adoption without support and watch work quality decline, or commit to strong foundations and use AI to amplify genuine expertise. Leading organizations like Amazon and IBM model this approach, ensuring baseline competence before advanced AI capabilities.

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Ethical AI
Businesswoman in a plaid jacket using a laptop and sticky notes for work planning.

The baseline skills needed for responsible AI use (Part 2 of 3)

Most AI training programs overlook a fundamental truth: teaching prompt engineering won’t help people use AI responsibly without foundational skills to recognize what good communication looks like. AI operates like Michelangelo’s chisel. It didn’t make him a master sculptor, it allowed him to execute expertise he’d already developed. The principle is simple: strong baseline skills multiplied by AI equals enhanced productivity. Weak baseline skills multiplied by AI equals scaled problems. Effective AI upskilling requires two distinct layers: foundational professional skills first, then AI augmentation skills. You cannot skip Layer 1.

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Ethical AI
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Responsible AI in communication starts with the right foundation (part 1 of 3)

As an inclusive leadership and communication consultant, I believe in “communication for good”. Communication that creates understanding, builds bridges, and breaks barriers. Workslop is the opposite. Recent research shows 40% of workers received low-quality AI content last month, costing nearly two hours per incident to fix. But we’re diagnosing the wrong disease. This isn’t about the tool. It’s about the skills gap. The real conversation we should be having isn’t “Is AI good or bad?” but “How do we support everyone in using it well?”

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Ethical AI
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