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IABC EMENA cover showing interviewee Dr. Claudia Gross on the left and host Chared Verschuur on the right.

Shaping the future of communication, one word at a time

Inclusive communication, Inclusive leadership

Language is more than just words—it shapes how we think, how we act, and ultimately, the world we create. In the latest episode of the IABC EMENA Podcast, I had the privilege of speaking with Dr. Claudia Gross, a communication expert, organizational consultant, and author of Words Create Worlds. We explored the profound impact of green words, a concept that shifts communication from restrictive and fear-based to hopeful and action-oriented.

Shaping the future of communication, one word at a time Read More »

Inclusive communication, Inclusive leadership
Photo of woman in the shadow of what looks like an algorithm.

Redefining productivity in the age of AI: thinking, connecting and being human

Employee communication, Updates

AI is a powerful tool. It can take over repetitive tasks, provide insights at scale, and free up time. But here’s the paradox: instead of embracing the opportunity AI presents, we often respond by filling every possible minute with more work—more content, more emails, more meetings. We assume that if we are not creating something tangible, we are not productive. This is a missed opportunity. The real value of AI is not in replacing us but could be in giving us back time—time we could use for deep thinking, reflection, and the kind of human interactions that can’t be automated.

Redefining productivity in the age of AI: thinking, connecting and being human Read More »

Employee communication, Updates
A collage of images showing a strategy workshop using the LEGO® Serious Play® methodology. In the middle of the collage is the Good Comms logo.

Building vision and connection with LEGO® Serious Play®

Updates

In a recent strategy workshop, the IABC EMENA team embraced the creative power of LEGO® Serious Play® (LSP) to reflect on their achievements, envision the future, and set priorities for 2025. By combining creativity with strategy, the team explored their strengths, celebrated progress, and crafted a shared vision for the year ahead. This dynamic approach not only inspired actionable insights but also deepened the team’s connection, ensuring their mission remains impactful and grounded in meaningful growth.

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Updates
Two women recording a podcast in a modern office with a microphone and laptop.

The ALLIES guide to inclusive podcasting

Inclusive communication

Podcasting, like a lot we do in communication, should leave no one out. As I take over the IABC EMENA podcast, I’m bringing my ALLIES framework (Accessibility, Language, Live sessions, Imagery, Engagement, Stories) into the mix. From providing transcripts to celebrating diverse accents, this post explores how podcasting can truly include everyone. Let’s hit record on inclusion together.

The ALLIES guide to inclusive podcasting Read More »

Inclusive communication
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