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internal communication

Cover image for the IABC EMENA Region Podcast. The green IABC logo appears on the left. The text reads “EMENA Region Podcast with Simon Cavendish & Chared Verschuur.” On the right side are two hosts: a smiling man in a dark shirt and a smiling woman wearing glasses, a pink blazer, and earrings, both against a white background with light green digital dots.

On change, trust, and conversations that matter

Inclusive communication, Inclusive leadership

This episode marks my final one as host of the IABC EMENA podcast and I couldn’t have asked for a better guest. I sat down with Simon Cavendish, new Chair of IABC EMENA, to talk about the human side of leading change. From trust and transparency to the IKEA effect, we explored how internal comms shapes transformation and why involvement matters more than perfection. While I’m stepping away from this podcast, I’m not done podcasting. I’ll be continuing the conversation over at my own Good Comms podcast, where we’ll keep asking better questions about leadership, inclusion, and communication that makes a difference.

On change, trust, and conversations that matter Read More »

Inclusive communication, Inclusive leadership
Vibrant 3D rendering depicting the complexity of neural networks.

Internal communication and the missing link in fostering neuroinclusive leadership

Inclusive leadership

After a recent conversation with internal communication professional and researcher May Oostrom-Kwok, I found myself thinking more deeply about the role we play in making neuroinclusion a reality. May’s research explores how internal communication can support line managers in fostering a neuroinclusive workplace. Her findings are a powerful reminder that inclusion doesn’t start with a policy. It starts with trust, dialogue, and the everyday actions of people leaders. This post reflects on what I learned from her study, and why it matters now more than ever.

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Inclusive leadership
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How inclusive leadership, internal and change communication can help navigate current workplace landscape

Employee communication, Inclusive communication, Inclusive leadership

With employee engagement at just 21% globally and a 32-point trust gap between associates and executives, the workplace is transforming rapidly. Female managers are experiencing 7-point engagement drops while employees adopt AI three times faster than leaders realize. Organizations face “Constant Change” as 2025’s defining theme, creating unprecedented opportunities for professionals with expertise in internal communication, inclusive leadership, and change management.
Discover five strategic actions that position your integrated expertise as essential for navigating 2025’s workplace revolution.

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Employee communication, Inclusive communication, Inclusive leadership
Photo of woman in the shadow of what looks like an algorithm.

Redefining productivity in the age of AI: thinking, connecting and being human

Employee communication, Updates

AI is a powerful tool. It can take over repetitive tasks, provide insights at scale, and free up time. But here’s the paradox: instead of embracing the opportunity AI presents, we often respond by filling every possible minute with more work—more content, more emails, more meetings. We assume that if we are not creating something tangible, we are not productive. This is a missed opportunity. The real value of AI is not in replacing us but could be in giving us back time—time we could use for deep thinking, reflection, and the kind of human interactions that can’t be automated.

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Employee communication, Updates

Internal communication and belonging

Belonging at work, Employee communication

This crisis brought about by the coronavirus pandemic provided internal communication the space to play a strategic role. That insight preceded the pandemic. Dewhurst and Fitzpatrick (2019) refer to internal communication as a behaviour driver and asset grower of an organisation, along with being a content producer and supporter/facilitator.

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Belonging at work, Employee communication
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Influential internal communication

Belonging at work, Employee communication

Research on internal communication and employee identification suggests that “both symmetrical internal communication and leaders’ use of motivating language, including meaning-making, empathetic, and direction-giving languages, induced employees’ perception of a positive emotional culture of joy, companionate love, pride, and gratitude, which in turn enhanced employees’ organisational identification”.

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Belonging at work, Employee communication
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What is internal communication?

Belonging at work, Employee communication

Internal communication goes by many names: employee communication or communications (Athanassiades 1973; Grunig and Hunt 1984; Dewhurst and Fitzpatrick 2019), employee relations (Purcell 1987), internal relations (Men and Bowen 2016), internal communication (Verčič et al. 2012), internal public relations (Kennan and Hazleton 2006), internal corporate communication (Welch and Jackson 2007) and internal marketing (Gummesson 1987; Piercy and Morgan 1991).

What is internal communication? Read More »

Belonging at work, Employee communication
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