Good Comms

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Blogposts covering my work in internal & change communication, inclusive leadership, LEGO® Serious Play® team facilitation, and more.

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The ROI of belonging

Research shows conditional belonging (you belong because you’re useful) doesn’t create the same outcomes as unconditional belonging (you belong because you’re human). When belonging is transactional, it doesn’t work. So ironically, chasing the ROI of belonging through performative initiatives actually destroys the ROI. But fine, if you want to get the numbers, read on.

The ROI of belonging Read More »

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Is It really LEGO® Serious Play®? A client’s guide to spotting the real thing

LEGO® Serious Play® is a specific facilitation methodology developed in the 1990s by professors Johan Roos and Bart Victor in collaboration with the LEGO® Group. It’s grounded in research from constructivism, constructionism, flow theory, and complex systems thinking. Since 2010, it has been available under a Creative Commons license, which means anyone can use it but that also means the quality depends entirely on the facilitator’s training and integrity.

Is It really LEGO® Serious Play®? A client’s guide to spotting the real thing Read More »

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[Part 4 of 4] Why LEGO® Serious Play® works: Co-creating positive change

Throughout this series, we’ve explored why LEGO® Serious Play® works: the cognitive science that creates deep engagement, the communication mechanisms that transform dialogue, and the cultural conditions that create a sense of belonging. Now we arrive at the heart of the matter: what all these elements enable when they come together: co-creation.

[Part 4 of 4] Why LEGO® Serious Play® works: Co-creating positive change Read More »

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[Part 3 of 4] Why LEGO® Serious Play® works: Building belonging through authenticity and psychological safety

In Parts 1 and 2, we explored the cognitive science that makes LEGO® Serious Play® effective for individual learning, and the communication mechanisms, metaphor and equal voice, that transform how groups interact. And something even more fundamental happens when these elements combine: they create the cultural conditions for genuine sense of belonging.

[Part 3 of 4] Why LEGO® Serious Play® works: Building belonging through authenticity and psychological safety Read More »

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[Part 2 of 4] Why LEGO® Serious Play® works: The power of metaphor and equal voice

In Part 1, we explored the cognitive science behind LEGO® Serious Play®. How constructionist learning, embodied cognition, and flow states create conditions for deep individual engagement. The methodology’s power extends beyond how individuals think. It fundamentally transforms how groups communicate and collaborate.

[Part 2 of 4] Why LEGO® Serious Play® works: The power of metaphor and equal voice Read More »

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Why [Part 1 of 4] LEGO® Serious Play® works: The cognitive foundations

Ever wonder why building with LEGO® bricks creates insights that hours of talking couldn’t reach? There’s actual neuroscience behind it. When your hands build, your brain thinks differently, accessing knowledge you didn’t even know you had. This is constructionism in action, and it’s transforming how teams solve complex problems.

Why [Part 1 of 4] LEGO® Serious Play® works: The cognitive foundations Read More »

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Do you hear what I hear? From reactive to strategic listening in organisations

Most companies treat community management as housekeeping: moderate discussions, answer questions, keep things civil. But we’ve seen something different: organizations reimagining it as strategic listening, a systematic way to catch problems early, understand culture as it actually lives, and turn everyday conversations into intelligence that improves how work gets done.

Do you hear what I hear? From reactive to strategic listening in organisations Read More »

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Cover image for the IABC EMENA Region Podcast. The green IABC logo appears on the left. The text reads “EMENA Region Podcast with Simon Cavendish & Chared Verschuur.” On the right side are two hosts: a smiling man in a dark shirt and a smiling woman wearing glasses, a pink blazer, and earrings, both against a white background with light green digital dots.

On change, trust, and conversations that matter

This episode marks my final one as host of the IABC EMENA podcast and I couldn’t have asked for a better guest. I sat down with Simon Cavendish, new Chair of IABC EMENA, to talk about the human side of leading change. From trust and transparency to the IKEA effect, we explored how internal comms shapes transformation and why involvement matters more than perfection. While I’m stepping away from this podcast, I’m not done podcasting. I’ll be continuing the conversation over at my own Good Comms podcast, where we’ll keep asking better questions about leadership, inclusion, and communication that makes a difference.

On change, trust, and conversations that matter Read More »

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