Communication trends and insights

Creating impactful DEI strategies with the EAST framework

In the ever-evolving landscape of corporate culture, Diversity, Equity, and Inclusion (DEI) programs stand as cornerstones of progressive and sustainable organizational structures. The success of these initiatives hinges significantly on effective communication strategies. Employing the EAST (Easy, Attractive, Social, Timely) behavior science framework can significantly enhance the impact and reach of DEI programs. This post delves into the application of EAST in developing effective communication strategies for DEI initiatives.

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How understanding memory can harness communication practice

After my first bout of Covid, I struggled with brain fog. My thinking was fuzzy and I felt like a scatterbrain which is something I wasn’t used to. I also experienced memory problems. I thought I was having early onset dementia! I wanted answers. So I searched for a book that specifically focused on how memory works. I found one in Lisa Genova’s “Remember, the Science of Memory and the Art of Forgetting”. In this blogpost, I summarized my learnings and how these can be useful in communication practice.