Good Comms | Inclusive internal communication

52 weeks of IncLead

lego, art, multicoloured, lego, lego, lego, lego, lego

Why LEGO® Serious Play® works: Co-creating positive change

Throughout this series, we’ve explored why LEGO® Serious Play® works: the cognitive science that creates deep engagement, the communication mechanisms that transform dialogue, and the cultural conditions that create a sense of belonging. Now we arrive at the heart of the matter: what all these elements enable when they come together: co-creation.

Why LEGO® Serious Play® works: Co-creating positive change Read More »

Culture
lego, toys, figurines, crowd, many, people, plastic, figures, play, lego, lego, lego, crowd, crowd, crowd, crowd, people, people, people, people, people

Why LEGO® Serious Play® works: Building belonging through authenticity and psychological safety

In Parts 1 and 2, we explored the cognitive science that makes LEGO® Serious Play® effective for individual learning, and the communication mechanisms, metaphor and equal voice, that transform how groups interact. And something even more fundamental happens when these elements combine: they create the cultural conditions for genuine sense of belonging.

Why LEGO® Serious Play® works: Building belonging through authenticity and psychological safety Read More »

Culture
Close-up of a kudu antelope face among dry grass in South Africa.

The HEAR Framework: A practical guide to strategic listening

Strategic listening sounds compelling in theory but how do we actually do it? In Part 1, we explored why treating internal community management as organisational intelligence matters. Now let’s get practical. The HEAR Framework offers a systematic approach to turning everyday conversations into actionable insights: Hone what matters, Evaluate the context, Articulate the patterns, and Respond with action. Here’s how leading organisations are making strategic listening real.

The HEAR Framework: A practical guide to strategic listening Read More »

Culture
rabbit, european rabbit, oryctolagus cuniculus, mammal, animal, long eared, wild rabbit, wild, easter bunny, fur, wild animal, wildlife, nature, forest, animal portrait, big ears, ears

Do you hear what I hear? From reactive to strategic listening in organisations

Most companies treat community management as housekeeping: moderate discussions, answer questions, keep things civil. But we’ve seen something different: organizations reimagining it as strategic listening, a systematic way to catch problems early, understand culture as it actually lives, and turn everyday conversations into intelligence that improves how work gets done.

Do you hear what I hear? From reactive to strategic listening in organisations Read More »

Culture
Silhouette of a person using a smartphone surrounded by digital binary code projections.

AI is more than ChatGPT: time for mature AI conversations in communication

When AI comes up in communication circles, one name dominates the conversation within seconds: ChatGPT. But when AI equals ChatGPT in our minds, we’re not just limiting our toolkit, we’re limiting our thinking about what responsible, inclusive communication in the AI age actually means. This post explores why ChatGPT tunnel vision is problematic, what alternatives exist, and how communication professionals can think more broadly and strategically. From privacy risks to missed innovations, from vendor lock-in to ethical considerations: discover why a single tool isn’t enough and how to make conscious choices that align with your values and working style.

AI is more than ChatGPT: time for mature AI conversations in communication Read More »

Ethical AI
Cover image for the IABC EMENA Region Podcast. The green IABC logo appears on the left. The text reads “EMENA Region Podcast with Simon Cavendish & Chared Verschuur.” On the right side are two hosts: a smiling man in a dark shirt and a smiling woman wearing glasses, a pink blazer, and earrings, both against a white background with light green digital dots.

On change, trust, and conversations that matter

This episode marks my final one as host of the IABC EMENA podcast and I couldn’t have asked for a better guest. I sat down with Simon Cavendish, new Chair of IABC EMENA, to talk about the human side of leading change. From trust and transparency to the IKEA effect, we explored how internal comms shapes transformation and why involvement matters more than perfection. While I’m stepping away from this podcast, I’m not done podcasting. I’ll be continuing the conversation over at my own Good Comms podcast, where we’ll keep asking better questions about leadership, inclusion, and communication that makes a difference.

On change, trust, and conversations that matter Read More »

Inclusive communication, Inclusive leadership
An artisan sketches designs at a workbench in a woodworking shop filled with tools.

A practical framework for responsible AI in communication (Part 3 of 3)

How do you develop both layers needed to use AI responsibly in communication? This practical framework addresses foundational professional skills first, then layers on AI augmentation skills. The path forward is clear: either rush into adoption without support and watch work quality decline, or commit to strong foundations and use AI to amplify genuine expertise. Leading organizations like Amazon and IBM model this approach, ensuring baseline competence before advanced AI capabilities.

A practical framework for responsible AI in communication (Part 3 of 3) Read More »

Ethical AI
error: Website copy is protected.