Good Comms | Inclusive leadership & communication

belonging

- internal communication that creates a sense of belonging

When communication is intentionally inclusive, organisations become places where people do their best work. This is what I help create.

Imagine a workplace where people bring their whole selves to work. Where every voice shapes what happens next. Where trust is high, ideas flow freely, and people stay, not because they have to, but because they genuinely want to.

That’s what belonging makes possible. And belonging is built through intentional communication. In the everyday moments that tell people whether they’re seen, heard, and valued. Who’s invited into the conversation. Whose perspective shapes decisions. Who feels safe enough to speak up, take a risk, or say something true.

How this looks in practice:

  • Belonging-led employee experience design
  • Employee voice initiatives (e.g. listening, communities, ERGs)
  • Inclusive leadership development
  • Values-aligned communication

Why belonging matters: the data

Organisations that invest in belonging-centered cultures see tangible returns:

56% increase
in job performance when employees feel they belong (Harvard Business Review, 2019)
56% lower
turnover risk among employees who feel included in their workplace culture (BetterUp, 2021)
75% lower

sick days for employees working in high-trust cultures (CIPD, 2022)

167% more
likely to be promoters of their organisation when culture aligns with stated values (Deloitte, 2023)

And the numbers only tell part of the story. What they can’t capture: the employee who finally speaks up because they saw someone else do it first. The breakthrough that emerges when cross-functional teams actually trust each other. The leader who becomes more effective the moment they start truly listening.

Belonging has a ripple effect. It starts at work, and it doesn’t stay there. Because people who feel seen and heard, show up differently everywhere else.

What I offer

Belonging-led employee experience design
I design employee experiences—from onboarding to offboarding—that create belonging at every touchpoint.
 
This means identifying where people feel excluded (the first day when no one explains the unwritten rules, the meeting where decisions happen in side conversations), then redesigning those moments so people feel they belong from the start. Not after they’ve “proven themselves.”
people, friends, group, hands, signs, fingers, message, love, bricks, wall, still, love wallpaper, happyvalentine's, gray love, gray wall, gray wallpaper, gray group, friends, friends, friends, friends, friends, group, love, love
tin can, speak, talk, microphone, can, tin, mouth, say, communicate, string, yell, hand, teeth, man, guy, speak, speak, speak, talk, talk, talk, talk, talk, microphone, microphone, mouth, say, communicate, communicate
Employee voice and community management

Your employees hold enormous insight about what’s working and what could be better. I help you create structured ways to hear them — listening sessions, feedback loops, advisory councils, and internal communities — then connect that voice directly to the people who can act on it. Real employee voice shapes real decisions.

For community management, I help you build and sustain employee resource groups and digital spaces that people want to be part of — with governance grounded in your values, clear behavioural expectations, and real purpose.

Inclusive leadership development

Leaders are culture bearers. I work with leaders to develop communication practices that build trust, model inclusion, and make people feel genuinely heard.

Using my very own BELONG framework (Brave space, Equity, Listening, Our=inclusive language, Noticing, Good at repair), leaders learn to embody inclusion in their daily actions—not just talk about it.

caterpillar, swallowtail caterpillar, butterfly caterpillar, stage of development, caterpillar, caterpillar, caterpillar, caterpillar, caterpillar
A whiteboard featuring colorful sticky notes outlining company values and teamwork principles.
Values-aligned communication

Your values shouldn’t live on a wall, or inside a drawer. They should live in how people actually work. I help you translate abstract values into concrete behaviours and communication practices.

What does “respect” actually look like in how you run meetings? What does “collaboration” mean for decision-making? I make values actionable, not just aspirational.

Because when your culture aligns with what you say your values are, your employees are more likely to promote you as an employer (Deloitte, 2023).

“When you get to a place where you understand that love and belonging, your worthiness, is a birthright and not something you have to earn, anything is possible.”

– Brene’ Brown

Case example: Building community at scale

I’m currently working with one of the largest organizations in the Netherlands. 70,000 employees spanning every level of education and every function, from frontline workers to ICT specialists.

The challenge:

They had an internal digital community but no clear structure, governance, or behavioral expectations. Employee voice was being seen but not shared, and not systematically captured or acted upon.

What we’re doing:

  • Creating governance structures and behavioral guidelines grounded in organisational values
  • Capturing employee voice and connecting it to decision-makers who can act
  • Launching employee resource groups (including a leadership community) from zero
  • Transforming the space into a safe, learning-focused community

The vision:

An internal community where 70,000 diverse employees feel heard, connected, and able to shape their workplace experience.

Group of coworkers discussing business strategies with laptops and tablets in a modern office setting.

What they say

Chared developed and implemented a communication plan for us to engage employees in the creation of our product's strategy. She took our storytelling to the next level with her video expertise. She also left us with a plan so well-thought-out and detailed we could implement it even when her contract was over.
client
Senior Internal Communication Manager, Travel & tech industry
It's been a pleasure having Chared on the team, making sure that her department was covered while always sharing such thoughtful ideas, observations and questions. She is a true internal communication scholar with an unwavering commitment to creating inclusive environments. She has lot of good to share!

ASHLEY BELLVIEW
Head of Internal Communications, Booking.com
It was great to be back at work and see that I did not have to pick up the same projects that were already on the table before I left for my maternity break. Chared did a good job managing the projects and leaving a very detailed handover document. I could slowly get used to working again. It was like starting anew. I am impressed by Chared's quality of work.
Client
Communication specialist supported during maternity break
I thank Chared for all her help and support. She is a very kind and thoughtful person, with lots of empathy and resilience! It was lovely working with her.
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Leanne Carmody
Vice President and Head of Corporate Communications, Signify
Chared is an excellent communication manager with a sense of humor that is focused on results. I highly recommend her.

JEFFREY BLAIR
Senior Director EMEA, Greater Houston Partnership
With Chared as our communication manager, we have come a long way communication-wise. I thank her so much for her professionalism, enthusiasm and can-do attitude.
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Former colleague
EU research and knowledge transfer industry
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