— Get to know the Good Comms
vision and mission.
Create understanding, build bridges, break barriers.
Our vision
A world where communication is used responsibly, ethically, inclusively, shaping fairer systems, braver cultures and change that lasts.
Our mission
I help organisations design communication that creates understanding, builds bridges and breaks barriers – so leaders and teams can thrive together and co-create great work.
Listen to the Good Comms story
“If you want power to be used for good, more good people need to have power.”
– Jeffrey Pfeffer, Seven Rules of Power
The Good Comms manifesto
Where fairer systems begin.
Communication isn’t decoration. It’s design.
It shapes how people connect, how decisions are made,
and whether change takes root or falls apart.
At Good Comms, communication is not a tool you use at the end.
It’s the architecture you build from the start.
Because fair systems don’t appear by accident.
Cultures don’t heal without intention.
And people can’t contribute if they don’t feel that they belong.
So here is what we stand for.
Create understanding
Belonging is the beginning of everything.
We believe people do their best work when they feel safe, seen and heard.
Not managed into silence.
Not drowned in noise.
Not trapped in polarised conversations.
We design communication that makes it possible for teams to speak honestly,
leaders to listen deeply,
and organisations to build trust one conversation at a time.
Because when people feel that they belong, trust is high and change-readiness is strong.
Belonging, therefore, is not a perk.
It is the backbone of resilient organisations.
Build bridges
Fairness is systems work.
We design communication that makes decisions transparent, power visible,
and participation real.
Because fairness is only possible when it’s built in the structure.
We believe in communication that explains the “why,” clarifies the “how,”
and distributes the “voice.”
From ethical AI to employee voice, from inclusive communication to narrative design, we build communication systems that people can trust.
Fairness doesn’t happen by chance.
It is made possible by design.
Break barriers
Change lasts when owned.
We shape communication that moves beyond announcement and into ownership.
Beyond messaging and into momentum.
Beyond resistance and into shared purpose.
Change doesn’t stick because a slide said so. It sticks because people recognise themselves in the story and participate in shaping the future.
We believe in communication that holds complexity with clarity, engages communities with respect, and reduces polarisation by listening closely.
Lasting change is co-created,
not imposed.
“If communication is power, those of us who earn our living from it have the responsibility to use it for good.”
The way we work
Rooted in behavioral science, neuroscience, and evidence-based practices, our expertise lies in inclusive leadership & communication, belonging-focused employee experience and holistic social impact communication.
We use proprietary frameworks to turn abstract ideals into practical, measurable results.
For systems-wide change –
- ACES (Authenticity, Care, Empowerment, Support) for fostering belonging at work
- ALLIES (Accessibility, Language, Live sessions, Imagery, Engagement, Stories) for inclusive communication strategies
- QUINT (Question & understand, Unify & align, Implement & innovate, Nudge & engage, Track & tweak) for strategic and actionable behaviour change and long-term impact
For leadership development/coaching –
- BELONG (Brave space, Equity, Listening, Our=inclusive language, Noticing, Good at repair) for the traits of inclusive leaders.
For storytellers –
- HASH (History, Ability, Solutions, Humanity) for storytelling that connects meaningfully and inclusively.
For co-creation and team development/coaching –
- LEGO® Serious Play®
“Inclusive leadership can be uncomfortable, like learning a new language, and progress does not always mean perfection.”
– Jennifer Brown, How to be an Inclusive Leader
Our work so far
Since our foundation in 2021, we have worked with amazing clients from advisory functions, team coaching to strategic communication, webinar and workshop design and facilitation, including and not limited to:
- Booking.com
- De Delftse Tuin Montessorischool
- Gemeente Den Haag
- IABC EMENA
- LeanIn Netherlands
- Politie Nederland
- Rijksvastgoedbedrijf
- Shell Alumni Network
- Signify
- United Nations Development Program
- Voedselbos Pijnacker
We have worked on topics we care about, including and not limited to:
- anti-racism
- behaviour and culture change
- belonging, diversity, equity and inclusion
- co-creation
- community engagement
- gender equity and women in leadership
- employee experience and engagement
- social justice
- strategic alignment
- sustainable development
- team development
“I may be small but I’m doing the best I can.”
– The Hummingbird
Why the Hummingbird?
Our logo is inspired by Dr. Wangari Maathai’s “Story of the Hummingbird.” While we could tell you the story ourselves, watching the video that comes with this text will be far more captivating.
In essence, the hummingbird represents resilience and purpose, no matter the size of the challenge. This tiny bird inspires us to focus on doing our part, however small, to create meaningful change.
Hummingbirds are also extraordinary pollinators—connecting ecosystems and fostering growth. We see our consulting work in much the same way: learning from each other, passing on the good things and building from them to create more good in the world.
Dr. Wangari Maathai became the first African woman to win the Nobel Peace Prize in 2004.
Ready to shape a more inclusive future?
Check out some of my work
What they say
