Good Comms | Communication. Culture. Change.

LEGO® Serious Play®

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Why LEGO® Serious Play® works: Co-creating positive change

Throughout this series, we’ve explored why LEGO® Serious Play® works: the cognitive science that creates deep engagement, the communication mechanisms that transform dialogue, and the cultural conditions that create a sense of belonging. Now we arrive at the heart of the matter: what all these elements enable when they come together: co-creation.

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Culture
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Why LEGO® Serious Play® works: Building belonging through authenticity and psychological safety

In Parts 1 and 2, we explored the cognitive science that makes LEGO® Serious Play® effective for individual learning, and the communication mechanisms, metaphor and equal voice, that transform how groups interact. And something even more fundamental happens when these elements combine: they create the cultural conditions for genuine sense of belonging.

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Culture
A collage of images showing a strategy workshop using the LEGO® Serious Play® methodology. In the middle of the collage is the Good Comms logo.

Building vision and connection with LEGO® Serious Play®

In a recent strategy workshop, the IABC EMENA team embraced the creative power of LEGO® Serious Play® (LSP) to reflect on their achievements, envision the future, and set priorities for 2025. By combining creativity with strategy, the team explored their strengths, celebrated progress, and crafted a shared vision for the year ahead. This dynamic approach not only inspired actionable insights but also deepened the team’s connection, ensuring their mission remains impactful and grounded in meaningful growth.

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Updates
Various LEGO® creations

Bouwen aan een inclusieve werkplek met LEGO® Serious Play®

Laten we eerlijk zijn: identiteit, privilege en inclusie zijn geen gemakkelijke onderwerpen om te bespreken. Toch stonden juist deze thema’s centraal tijdens een LEGO® Serious Play® workshop die ik mocht faciliteren voor medewerkers van de Gemeente Den Haag. Maar hoe pak je zulke complexe onderwerpen aan in een setting waar iedereen zich comfortabel voelt om te delen en te leren? Het antwoord: met LEGO®.

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Inclusive communication, Inclusive leadership, Social justice communication
An image of LEGO® figures.

Building equity brick-by-brick: How LEGO® Serious Play® transforms live sessions

Innovation thrives on diversity, yet for too long, science communication has catered to a narrow audience, leaving many voices unheard. Inclusive communication can change this by adding a critical layer that ensures the benefits of science, research, and innovation reach all communities. By rethinking how we share knowledge and involve diverse perspectives, we can break down barriers, foster trust, and create a more equitable future. This shift in communication is essential not only for driving social progress but for fueling the next wave of groundbreaking discoveries.

Building equity brick-by-brick: How LEGO® Serious Play® transforms live sessions Read More »

Inclusive communication, Inclusive leadership, Social justice communication
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