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belonging at work

Blog series cover featuring a thoughtful woman in profile, overlaid with digital AI graphics and a magenta gradient. White text reads “Becoming in the age of AI”, with the subtitle “An exploration of professional identity, belonging and human value as artificial intelligence reshapes work.

[Part 5 of 6] Making space for belonging in the age of AI

AI is changing how people work, learn and contribute. Alongside new opportunities come questions about professional identity, recognition and belonging. Leaders who understand these human dimensions can help people navigate change with greater confidence, ensuring that technological progress creates opportunities for people to grow and contribute meaningfully.

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De onzichtbare beschermers van digitale communities

Community managers en moderators zijn de onzichtbare beschermers van digitale communities. Dagelijks nemen zij moeilijke keuzes: welke berichten verwijderen, hoe grenzen stellen tegen discriminatie, hoe een veilige ruimte creëren waar iedereen zich gehoord voelt.
Maar waarom is dit werk eigenlijk zo cruciaal? Omdat veiligheid het fundament is voor echte verbondenheid. Je kunt geen belonging creëren – dat gevoel dat je ergens bijhoort – wanneer mensen bang zijn voor discriminatie of aanvallen.
Volgens Stop Cyberbullying Day heeft 60% van alle internetgebruikers bullying of misbruik online meegemaakt. Dit zijn je collega’s, je teams, je organisatie.
In deze post onderzoeken we waarom community managers veel meer zijn dan moderators. Ze zijn rechters, bemiddelaars, beschermers – en ze bouwen elke dag aan veilige plekken waar echte verbinding kan groeien.

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Achter het scherm zitten ook gewoon mensen

Als community manager ben ik gewend aan cijfers. Hoeveel reacties, hoe snel geantwoord, hoeveel bereik. Alles netjes meetbaar, alles in overzichtelijke rapportages. Het is verleidelijk om online interacties ook zo te benaderen: problematische reactie = delete. Efficiënt, geen gedoe. Maar achter elke username zit ook gewoon een mens. Soms met een slechte dag, frustratie over iets heel anders, of misschien gewoon een misverstand. Door alleen naar het scherm te kijken, vergeten we dat soms.

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Group of colleagues fist bumping to celebrate teamwork and unity in a modern office setting.

The ROI of belonging

Research shows conditional belonging (you belong because you’re useful) doesn’t create the same outcomes as unconditional belonging (you belong because you’re human). When belonging is transactional, it doesn’t work. So ironically, chasing the ROI of belonging through performative initiatives actually destroys the ROI. But fine, if you want to get the numbers, read on.

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Stack of books

My best BDEI reads so far

I began exploring diversity and inclusion in 2018. By 2020, during my academic research on belonging, I found the literature was still in its early stages, with only 60,500 academic results on Google Scholar for “diversity, inclusion, and belonging.” In contrast, 24,100 results were published between 2021 and 2024, signaling growing attention to these critical topics. So where do you begin to practice DEIB effectively?

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Blog, Cases, Podcast
A group of diverse individuals join hands for teamwork in West Java, Indonesia.

Building connection and engagement: 10 inclusive internal community campaign ideas

Inclusive internal community campaigns can strengthen connections, enhance engagement, and foster a sense of belonging among employees. When designed thoughtfully, they can break down silos, celebrate diversity, and drive collaboration. Here are ten ideas aligned with inclusive communication, co-creation, and the goal of creating a just workplace culture.

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Creating a workplace where everyone belongs: A guide to inclusive internal community management

Internal communities are the heartbeat of an organization. But, creating a genuinely inclusive environment isn’t automatic—it’s a deliberate act of designing for inclusion, encouraging diverse voices, and championing shared purpose. Here’s a practical look at how to foster an internal community where everyone feels they belong and can thrive.

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Blog, Cases, Podcast