Good Comms

belonging at work

IABC Connect: Belonging, a retention strategy

Every workplace seems to be understaffed at the moment. There’s real war for talent out there. So what can you do to keep your hard-ear-ned employees? This webinar will tackle the importance of belonging in the workplace, focusing on the hybrid workplace, and how you can harness it as your organization’s superpower.

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Belonging as strategy to attract and retain talent

Join us for this workshop that explores the power of belonging as a talent retention strategy. Discover how fostering a sense of belonging in the workplace can help retain top talent and boost employee engagement.

Belonging for change

This week, our expertise in change communication was featured on IoIC Voice. Voice magazine is the quarterly print title exclusively for IoIC members. Voice is rich in practical, useful content for IC practitioners – in-depth features, key research and opinions from around the industry.  Voice is an essential tool for internal communicators to gain knowledge about their work and talk openly to their peers – sharing experiences and solutions to common issues.

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Belonging at work: recommendations for future research

This study found a direct relationship between belongingness and the quality of an employee’s relationship with his/her manager. However, it seems that line managers are either reluctant, unavailable, unaware, or unskilled to create a sense of belongingness in their teams. It might thus be interesting for future researchers to explore the real cause of this disconnect and find out how internal communication can help make this relationship flourish.

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Belonging at work: recommendations for practice

Every internal communication programme starts with a baseline. It is therefore useful for IC professionals to determine where their workplaces are in terms of a sense of belongingness before they aim to improve or strengthen it. To make sure that belongingness for new hires is taken on board, IC can conduct an initial survey to design a programme that can lead a transformation. They can do this via a questionnaire or random focus groups in the organisation.

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Belonging at work: conclusions of study

The workplace has changed many times and in many ways since the coronavirus pandemic introduced lockdowns in the early part of 2020. With so many lives taken and workers pressured to perform behind their screens while balancing families and careers, mental health has been put under the microscope. This includes an employee’s sense of belongingness.

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