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The P.O.U.R. principles of Accessibility

This week, I explored the ALLIES framework during my webinar, discussing how Accessibility, Language, Live sessions, Imagery, Engagement, and Stories form the pillars of inclusive communication. In this blog post, I want to build on that conversation by delving into WCAG 2.2—the latest guidelines on creating accessible digital content—and how they tie into the principles of ALLIES.

Accessibility: why it matters more than ever

Digital content needs to be accessible to everyone, regardless of ability. When we discussed Accessibility as part of the ALLIES framework, we touched on how to make content perceivable, operable, understandable, and robust (P.O.U.R.). These are also the core principles behind WCAG 2.2, a guideline that helps organizations create digital experiences that include all users.

Unpacking WCAG 2.2's P.O.U.R. principles

Key updates in WCAG 2.2

The ALLIES framework encourages evolving your practices to be more inclusive, and the WCAG 2.2 updates are aligned with this approach. Here’s what’s new:

  • Focus appearance: Highlighting where a user’s keyboard focus is helps them understand how to interact with your content.
  • Dragging movements: Offering alternatives to drag-and-drop actions ensures everyone can interact with your site, especially users with limited mobility.
  • Accessible authentication: Authentication shouldn’t rely on memory-heavy tasks like complex CAPTCHAs.
  • Target size: Larger touch targets are crucial for mobile users and those with motor disabilities, making sure everyone can easily interact with clickable elements.

Join me in the next webinar!

Ready to transform your digital communication? Sign up for the next webinar and let’s create a web everyone can access and enjoy.

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