Good Comms | Communication for good

Creating a workplace where everyone belongs: A guide to inclusive internal community management

Internal communities are the heartbeat of an organization. But, creating a genuinely inclusive environment isn’t automatic — it’s a deliberate act of designing for inclusion, encouraging diverse voices, and championing shared purpose. Here’s a practical look at how to foster an internal community where everyone feels they belong and can thrive.

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Internal communities thrive through deliberate act of designing for inclusion, encouraging diverse voices, and championing shared purpose.

Start with clear, inclusive guidelines

  • Set a tone of mutual respect and inclusion: Outline community guidelines that emphasize empathy, openness, and mutual respect. Make these guidelines easy to find and even easier to understand.
  • Reinforce accountability: Clearly outline that harassment or exclusionary behavior won’t be tolerated. Explain processes for addressing issues, which reassures employees that this is a safe space for everyone.

Promote diverse participation

  • Actively invite contributions: Diverse voices don’t often emerge on their own—encourage participation from across departments, seniority levels, and backgrounds.
  • Create opportunities for leadership: Establish ways for employees to lead discussions, initiatives, or groups within the community, even if they’re new to the organization. This builds confidence and diversifies representation in leadership.
  • Celebrate unique perspectives: Recognize individual achievements and group contributions from all corners of the organization, reinforcing that every role adds value.

Design for accessibility

  • Ensure digital accessibility: Make sure community platforms and tools meet accessibility standards. This includes alt-text for images, closed-captioning for videos, and compatibility with screen readers.
  • Flexible formats for events: Consider hybrid options, multiple session times, or even asynchronous discussions so that employees in different time zones or with unique schedules can join.
  • Accessible communication: Use clear, plain language in posts, guidelines, and event invitations, which benefits everyone, from native speakers to those with different neurodiversities.

Model inclusive behaviors

  • Lead by example: Community managers and leaders should model inclusivity in every interaction—whether it’s recognizing a team member’s effort or respectfully correcting their own missteps.
  • Acknowledge important observances: Recognize cultural or religious holidays and other significant dates that matter to employees. This can be as simple as a message or an internal event to mark the occasion.
  • Address issues transparently: When conflicts arise, address them openly but respectfully. Show how the community can learn and grow from challenges, and follow through on any commitments to improvement.

Create safe reporting channels

  • Confidential reporting options: Set up ways for employees to report issues confidentially, such as a dedicated email, anonymous feedback tool, or trusted contact person.
  • Regular check-ins for support: Especially for more sensitive topics, offer regular mental health and wellness support options, as well as safe spaces to talk.

Build in feedback loops

  • Continuous feedback collection: Regularly check in with community members to understand their experience and needs. This might be through surveys, open forum discussions, or one-on-one chats.
  • Act on feedback: Implementing changes based on employee feedback is vital. It shows the community that their input truly matters and directly shapes the environment.
  • Assess inclusivity regularly: Use frameworks like ALLIES to check in on your inclusivity efforts, analyzing accessibility, language, engagement, and story representation within the community.

Embed opportunities for learning and growth

  • Host inclusive skill-building sessions: Offer workshops or learning sessions that help employees build inclusive communication skills or explore topics like unconscious bias.
  • Encourage mentorship and peer support: Create programs where employees can connect and learn from each other, supporting community building and broadening perspectives across teams.

In other words

Inclusive internal community management isn’t a one-time project but an ongoing commitment. By focusing on accessibility, open participation, respect, and accountability, organizations can foster an internal community where everyone feels a genuine sense of belonging. The result? A workplace culture that’s not only more inclusive but also more innovative, resilient, and engaged.#

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